Client Campaigns and Programs Manager in Virtual / Travel

$80K - $100K(Ladders Estimates)

Rimini Street, Inc   •  

Virtual / Travel

Industry: Technical Services

  •  

5 - 7 years

Posted 56 days ago

Position Summary

Reporting to the VP, Client Communications & Engagement, the Client Campaigns & Programs Manager, is responsible for executing client marketing campaigns and programs in support of Rimini's client-centric strategy focused on driving adoption, retention, expansion, and advocacy.

Execution efforts should be focused on the following:

  • Build awareness and reinforce credibility with existing clients to increase renewals, referrals, and cross-sell/up-sell opportunities through campaigns, communications and programs
  • Support corporate marketing and in meeting business objectives through client marketing, client communication and client advocacy initiatives
  • Execute integrated client marketing and communications initiatives leveraging internal resources, contractors and agencies
  • Transform brand, product marketing and research content into client-facing material
  • Lead and manage the execution of client engagement and communication programs, such as in-person/virtual events, webinars, executive forums, client-facing marketing campaigns, ongoing education/awareness campaigns, etc.
  • Connect with client-facing teams to ensure continued awareness, education and success throughout the client lifecycle
  • Identify potential client advocates and client references; drive education around advocacy programs, and work with the Global Client Engagement Operations team to recruit new client participants, track activity and roll-out client appreciation programs

Essential Duties & Responsibilities

  • Roll out client-facing, integrated campaigns and communications strategies
  • Compose and distribute client communications and information leveraging best-fit digital and in-person channels
  • Define strategic and tactical success metrics, track and assess performance, create and disseminate reports and dashboards to the appropriate internal stakeholders and functional areas
  • Collate client insights and programmatic learnings to inform continued evolution of client-centric initiatives
  • Create/edit/approve client-facing marketing content for account management team to support business review meetings
  • Support engagement and advocacy programs; continually assist in identifying potential client advocates
  • Manage a library of up-to-date client-facing collateral, client success stories and client data points
  • Identify client segments for up-sell, cross-sell, and advocacy opportunities
  • Collate and disseminate client feedback to internal teams
  • Coordinate on-going communication to the Global Client Advisory Board (GCAB) and event execution including devising strategies to maximizing engagement and input

Qualifications/Skills/Experience

Location

  • Remote, US

Education

  • Bachelor's degree in marketing or business administration from an accredited university of college. A master's degree is preferred.

Experience

  • Knowledge of the on premise and software-as-a-service software market with 5 or more years in high tech marketing or client-relationship roles.
  • Bachelor's degree with emphasis on marketing and communications
  • Previous experience in a project/program manager role are a plus
  • Previous B2B marketing, advocacy and integrated campaigns management experience
  • Technical knowledge of the latest digital marketing tools and channels, including CRM platforms and marketing automation platforms (i.e. Marketo, Salesforce and project management technology)
  • Experience creating and executing marketing campaigns and programs that drive client engagement and advocacy
  • Ability to write effective copy is a necessity; graphic design capabilities are a plus
  • Familiarity with B2B marketing, integrated campaigns, and sales processes

Valid Through: 2019-10-14