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Circulation Marketing Director in Charlotte, NC

American City Business Journals

Charlotte, NC 28202
7w ago
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compensation:

$150K - $200K*

industry:

specialty:

Brand Marketing & Management

experience:

5 - 7 years

Job Description

Design and implement complex, multi-wave, multi-channel, communications using proprietary segmentation techniques, modeling, and scoring

Develop, test, and deploy personalized user experiences (journeys) to drive more subscription revenue

Oversee analytical model development and drive the modernization of our data infrastructure to be forward compatible with new tools and techniques

Use data, analytics, and business acumen to drive audience segmentation efforts, identify customer and prospect targets for marketing programs, and increase up-sell and cross-sell opportunities

Assist in defining future subscription product enhancements and optimized pricing strategies

Assist in building, monitoring, and forecasting all aspects of paid circulation: units, revenue, expenses, and ROI (weekly, monthly, and annually)

Collaborate with circulation operations and circulation sales teams to improve off-line lead scoring methodologies

Increase customer da

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Valid through: 2020-3-4

About American City Business Journals

American City Business Journals is an American newspaper chain based in Charlotte, North Carolina, owned by Advance Publications. It has a range of media including 40 primary metropolitan weekly publications, which reach 4 million readers with business community related news, and The Business Journals, which has daily news from those newspapers and other business news and information. It also controls the Street & Smiths Sports Group, which publishes motorsports periodicals, including SportsBusiness Journal, Sports Business Daily, five sports annuals, and The Sporting News. The company is the United States' leading publisher of NASCAR magazines, which includes NASCAR Illustrated and Scenedaily.com. American City also publishes specialty publications, which include a high-tech business newspaper, a law journal, and Hemmings Motor News. In 2009, ACBJ took over management of Portfolio.com, a website formerly associated with the now-defunct Condé Nast Portfolio. Mike Russell founded American City Business Journals. The President and CEO of American City is Whitney Shaw. Shaw was previously senior vice president of ACBJ and president of its sports-publishing division. He succeeds his father, Ray Shaw, who was chairman and CEO of ACBJ for 25 years. Ray Shaw, the companys chairman from 1989 until his 2009 death, bought a controlling interest along with a partner in 1989, selling to Advance Publications in 1995. It was Russell who suggested Shaw buy the entire company rather than just a few journals. Under Ray Shaws leadership, the company moved from Kansas City, Missouri, to Charlotte, North Carolina, and greatly increased the number of its publications.
Total Jobs:
7
Total Experts:
1
Average Pay:
$121,875
Total value of jobs:
$975,000
% Masters:
20%
* Ladders Estimates