Chief Marketing Officer

Industry: Professional, Scientific & Technical Services


15+ years

Posted 63 days ago

This job is no longer available.

One of the firm’s key strategies is a commitment to a firm-wide culture of marketing built on developing lasting relationships with our clients as well as a rigorous and disciplined adherence to proven principals and processes. Creating this cultural awareness that “marketing is a part of everyone’s job” requires a commitment to marketing at every level, starting with the Executive Leadership Team. Wilson & Company is now looking for a Chief Marketing Officer to lead the Wilson & Company marketing, business development, corporate communications, and creative services efforts. The specific location is to be determined. Candidates from multiple locations are encouraged to apply.

The CMO will report to the CEO as a member of the Executive Leadership Team. The person we are looking for will bring a knowledge of the best marketing practices of the A/E/C community, a disciplined approach, a competitive drive and a clear vision to lead a talented team focused on “winning work”. We are looking for a leader with the combination of drive and humility that will bring out the best in our staff.

Essential Job Functions:

    • Develop marketing strategies and serve as primary strategy advisor to the principals
    • Contribute to and participate in key decisions affecting the firm’s marketing strategy
    • Maintain an aligned “One Company” collaborative approach to marketing and business development efforts
    • Increase new/added sales and the firm-wide “hit rate”
    • Develop and implement strategies to expand existing markets and enter new markets
    • Develop comprehensive annual marketing plans, including targets and metrics, based on strategic planning by principals
    • Ensure alignment of client and project capture plans with corporate strategies
    • Work with other members of management and marketing/business development teams to achieve firm-wide goals
    • Maximize marketing effectiveness and efficiency by gathering and disseminating best practices throughout the organization
    • Monitor and control firm-wide marketing activities, expenses, results, and other metrics; perform assessments on business acquisition performance and effectiveness,
    • Perform benchmarking in designated markets, including competition, strategic intelligence, and market and industry trends
    • Evaluate results of marketing operation, including performance of peers in marketing functions
    • Assure that go/no-go decision processes are being implemented that assess each potential pursuit in regard to its ability to meet the firm’s strategic positioning and goals
    • Oversee the management of the firm’s brand and reputation
    • Oversee corporate communications and public relations across all channels and manages crisis communication when/if necessary
    • Foster a professional atmosphere charged with enthusiasm and energy for the firm’s goals and mission
    • Work with the HR team to oversee the recruitment and selection of key marketing, business development, corporate communications and creative services leaders

Direct Reports:

  • Direct the efforts of key senior staff including the managers of the firm’s Corporate Communications and Creative Services Team
  • Supervise the marketing support and business development staff in all offices
  • Support the growth of individuals involved in business acquisition through mentoring and coaching
  • Take a lead role in goal setting, performance measurement, and compensation, rewards and recognition for direct reports and key staff within his or her functional groups
  • Plan, organize, and direct activities of the marketing, business development, corporate communications and creative services teams

Required Experience

  • Thorough understanding of A/E/C industry with a minimum of 15 years of relevant experience
  • Demonstrated track record for leading teams to industry leading performance in marketing and sales success
  • Comprehensive and broad knowledge of best practices in communication, public relations, community relations, marketing, and branding
  • Professional demeanor and ability to interact within all levels of an organization, both within and outside the firm
  • Excellent leadership, managerial and mentoring/teaching skills
  • Ability to inspire staff through effective motivation and team building
  • Ability to effectively provide open and effective communication with all stakeholders at the appropriate levels
  • Excellent collaboration and relationship-building skills
  • Proven track record for business acquisition and marketing excellence
  • Highly organized and able to follow through in a consistent manner
  • Proven ability to close deals
  • Persistent and influential interpersonal style
  • Participation and involvement in high-profile positions within professional and community organizations
  • Bachelor’s Degree in technical or marketing field; Master’s Degree preferred
  • CPSM Certification preferred