Chief Marketing Officer - Education Vertical

bizjobz  •  New York, NY

15+ years experience  •  Education

$275K - $300K ($225K - $250K base + $50K)
Posted on 06/05/18 by Fran Cole
bizjobz
New York, NY
15+ years experience
Education
$275K - $300K
($225K - $250K base + $50K)
Posted on 06/05/18 Fran Cole

Description

Our client is a global network of award-winning schools with almost 60 years of experience in managing and operating schools. They provide high-quality holistic education to almost 200,000 students from over 150 countries and employs over 15,000 education professionals, specialists and staff.

Our client is seeking a Chief Marketing Officer to support the expansion of its education through enrollment, conversion, and retention for their schools. Position reports to the CEO. 

 

Essential Functions

 

  • Build out marketing plan on a global level.
  • Work closely with executive team and investors to build out strategies for future expansion, both domestically and internationally.
  • Support consultancy group with their marketing plans.
  • Launch marketing initiatives to support the company education marketing strategy; manage campaigns that increase brand awareness and deliver results towards enrollment goals and school objectives
  • Seek out branding opportunities, create action plans, manage budgets, measure and optimize results to increase local recognition
  • Work closely with executive and administrative teams to develop and execute the organization?s strategic vision
  • Coordinate with the Admissions Director to grow enrollment
  • Develop content marketing including managing local school website content, whitepaper/newsletter development, social presence, and execute against creative campaigns
  • Plan, develop, and execute local event strategies. Manage overall event execution ? develop themes, manage promotions, develop program content, execute events, and manage post event follow up
  • Build and manage key constituency relationships. Be a true audience advocate and brand ambassador, solicit regular feedback, and continuously strive to improve the brand experience
  • Manage local co-marketing partnerships. Identify and manage local partnerships with relevant media channels including but not limited to co-marketing opportunities with relevant cultural institutions, influential blogs, community groups, and traditional media outlets
  • Partner with local admission team to align with local admissions priorities
  • Measure and communicate the impact of marketing efforts 
  • 30% travel

Education, Experience, and Skills Required

  • Bachelors degree in Marketing, Communications, or similar
  • 15+ years in leading a marketing group. Ideal candidate is sitting in the # spot within his/her department.
  • International experience within LATAM and Middle East a plus.
  • Experience in education or startup environment a plus
  • Has built brand recognition and developed partnerships
  • Expert proficiency with MS Office Word, Outlook, Excel, PowerPoint, Salesforce
  • Excellent verbal and written communication skills
  • Strong multi-tasking, project management, and proactive problem-solving abilities .
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