Chief Marketing & Digital Officer

Salary depends on experience
Posted on 06/29/18
New York, NY
8 - 10 years experience
Professional, Scientific & Technical Services
Salary depends on experience
Posted on 06/29/18

Position Overview:

In this position, you would be responsible for directing the global marketing and digital strategy to drive growth and increase brand awareness and engagement.

Responsibilities:

• Lead the global marketing planning, strategy, and campaign to drive growth and increase brand awareness and engagement

• Oversee digital marketing channels, including SEM, SEO, retargeting, and email and direct social media content development and campaign execution

• Establish and maintain strong relationships with digital and creative agencies, media buying agencies, and the PR agency

• Review all New Product Development and ensure product claims are aligned with the brand’s standards and guidelines

• Deliver international brand tracking and other consumer research to drive analysis, marketing strategy, and customer planning

• Supervise and mentor direct reports, review KPIs and goals regularly, foster a collaborative environment, and provide guidance

Key Qualifications:

• 7+ years’ digital and marketing experience 
• 5+ years’ people management experience 
• Web analytics, digital advertising, and marketing campaign experience
• Strong understanding of audience targeting, media optimization, SEO, analytics, and content marketing 

• Experience in the beauty or wellness industries preferred

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