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Channel Marketing Manager in Newark, CA


Newark, CA 94560
4w ago


Digital Marketing & Social Media


5 - 7 years

Job Description

The Channel Marketing Manager (CMM) role, is responsible for helping the organization drive sales in their assigned channel through marketing activities that leverage both the account's and Logitech's marketing plans. They will work with various team members (including product marketing, regional marketing, and business groups) to understand marketing priorities and strategic objectives. Then use this information to build (in an ongoing fashion) a 15-month marketing plan. They will then work to execute and measure the plan in conjunction with the National Account Manager and the channel partner. These annual marketing plans include in-channel advertising placements, promotional plans and online merchandising that will support Logitech marketing priorities, product launch and partner priorities in the United States and Canada.

Specific responsibilities:

This position is chiefly responsible for developing the retail channel marketing plan, as well as outlining the business

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Valid through: 2020-3-18

About Logitech

Logitech International S.A. (commonly referred to as Logitech or Logi, stylized as logitech, previously LOGITECH) is a Swiss global provider of personal computer and mobile accessories, with EMEA headquarters in Lausanne, Switzerland and American headquarters in Newark, California. The company develops and markets products like peripheral devices for PCs, including keyboards, mice, trackballs, microphones, game controllers and webcams. Logitech also makes home and computer speakers, headphones, wireless audio devices, as well as audio devices for MP3 players and mobile phones. More recently, the company has begun making keyboards and covers for tablets. In addition to its Swiss and American headquarters, the company has offices throughout Europe, Asia and the rest of the Americas. Logitechs sales and marketing activities are organized into three geographic regions: America; Europe; and the Middle East, Africa and Asia Pacific.
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