The Channel Marketing Manager (CMM) role, is responsible for helping the organization drive sales in their assigned channel through marketing activities that leverage both the account's and Logitech's marketing plans. They will work with various team members (including product marketing, regional marketing, and business groups) to understand marketing priorities and strategic objectives. Then use this information to build (in an ongoing fashion) a 15-month marketing plan. They will then work to execute and measure the plan in conjunction with the National Account Manager and the channel partner. These annual marketing plans include in-channel advertising placements, promotional plans and online merchandising that will support Logitech marketing priorities, product launch and partner priorities in the United States and Canada.
This position is chiefly responsible for developing the retail channel marketing plan, as well as outlining the business
Valid through: 2020-3-18