Channel Marketing Manager

8 - 10 years experience  • 

Salary depends on experience
Posted on 03/20/18
Carmel, IN
8 - 10 years experience
Salary depends on experience
Posted on 03/20/18

Key Responsibilities

Value Proposition

  • Lead the development and execution of marketing strategies for our single family channel.
  • Relentlessly pursue ways to disrupt and add value to existing channel partners, including distribution partners, builders, or other key influencers in the single family market.
  • Ensure we have the proper value and product positioning for key influencers in our channel
  • Identify strategic value gaps, whether product, programs, pricing, tools, services, etc. that can make our company more valuable to the single family channel.

Program Support

  • Deliver the proper program support elements (playbooks, toolkits) to drive our channel strategies.
  • Developing meaningful tools and programs that add value, or address pain points to our channel partners.
  • Drive all aspects of new product commercialization within the channels. This would include identifying channel strategy, requirements, forecasts, communication and timing.
  • Develop and lead builder & dealer loyalty programs
  • Develop and implement new tools, processes, and best practices to improve business performance
  • Lead trade show strategy, oversee planning, execution and follow up for assigned shows.

Sales Strategy

  • Establish and drive role clarity for the field selling organization, channel marketing teams and other matrix related teams.
  • Build credibility with the channel and field selling organization as a strategic partner, one who intimately understands the channel, tools and needs of our internal and external partners.
  • Provide meaningful insight on our go to market strategy and best practices on how to execute.

Day To Day Execution

  • Drive channel strategy to hit the overall revenue & profitability numbers.
  • Travel in market with field selling team, dealers, builders & key influencers. In market at least 1-2 times a month.
  • Develop and manage channel marketing budgets, expenses and forecasts for core spend and strategic initiatives.
  • Collaborate and work with outside vendors to develop best in class program support elements (merchandising, literature, product, platform support, fulfillment, etc.)

Qualifications and Experience

  • BA/BS in Marketing
  • Minimum 7 year’s marketing management experience including leadership experience
  • Strong business acumen, understanding of revenue, cost, margin and profit rates
  • Background and knowledge of the residential new construction industry
  • Strong strategic thinking skills
  • Strong project managementexperience with the ability to plan, prioritize, and delegate work effectively
  • Excellent attention to detail
  • Strong written and verbal communication skills, fluency in written and conversational English
  • Negotiation and vendor management skills
  • Proficient in Microsoft Outlook, Word, Excel and Power Point software
  • Ability to travel up to 25%

JR8742

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