Channel Manager - Big Box

Spectrum Brands   •  

Henderson, NV

Industry: Retail & Consumer Goods


5 - 7 years

Posted 104 days ago

This job is no longer available.

Job Summary


The Channel Marketing Manager is responsible for the complete management of our largest sales channel across multiple facets of the business. Acting as a "hub" among multiple functional areas, you'll co-develop merchandising and promotion strategies with Sales Management and Marketing for key retail “Big Box” accounts. Your activities will include mix management, new product introduction, co-op advertising, merchandising, shelf space allocation, off-shelf placement, forecasting, and more.

Primary Duties & Responsibilities

(50%) Develop and execute Channel Marketing strategies

  • Develop channel specific merchandising and customized marketing collateral when appropriate.
  • Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs and collateral print material for new product launches.
  • Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with key customers
  • Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle.
  • Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Work closely with Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence

(30%) Channel Management

  • Manages outside vendors as required for development in delivery of packaging and merchandising materials
  • Maintain and enhance the functionality and content on retailer web-sites through established vendor portals
  • Direct field service agencies on monthly tasks and objectives. Coordinate annual line review resets through 3rd party in-store execution groups.
  • Coordinate customer line reviews. Assist product team with market research, mix analysis, and competitive insight during this process.
  • Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics.

(20%) Business processes

  • Drive profitability through process improvement and better inventory management.
  • Collaborate with sales and outside merchandising agencies to create and improve the store reset process
  • Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
  • Manage annual budget, monthly forecasting and marketing purchase order process
  • Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile

  • A bachelor's degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
  • 4+ years of business experience, including experience in Product Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio.
  • Experience with “Big Box” or mass merchant retailers is a bonus

Required Skills

  • Practiced strategic thinking and planning capability and experience
  • Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
  • Advanced interpersonal talents and excellent written and verbal communication skills
  • Ability to work with diverse multi-national teams effectively
  • Solid merchandising sense and problem solving skills
  • Project Management experience within a milestone driven organization
  • Strong financial acumen including solid P&L experience
  • Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
  • Solid MS Office skills including Excel, Word and PowerPoint
  • The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Job # US09367