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Category Marketing Manager in New York, NY



$100K - $150K*


Digital Marketing & Social Media


5 - 7 years

Job Description

As a Category Marketing Manager you will specialize in supporting a category (i.e., Cameras or Computers). As the Marketing Manager for your category, you are responsible for aligning marketing strategies and assets in support of the business. Our Category Marketing Manager will be an experienced content manager who can increase customer adoption, customer retention, awareness and discovery of products in their category.

Essential Duties and Responsibilities:

  • Lead customer understanding, identifying their barriers and triggers to purchase
  • Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth
  • Develop and execute cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap
  • Plan, c
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Valid through: 2020-5-20

About Adorama

Adorama Camera, Inc is a camera and film equipment store established in 1979 and located in New York City. Adorama also has an online retail operation and in 2003 formed a sales alliance with in a deal to broaden Amazons selection of camera products and accessories. Amateur and professional photographers utilize Adoramas online photo lab service for their digital prints, AdoramaPix, which accepts JPGs and TIFF file input. The lab started out as the 1-hour lab for Adorama Camera over 10 years ago and has been producing professional quality prints from digital images online since 2004. They also offer a system for the sharing of photo albums with contacts. AdoramaPix uses six Noritsu QSS-34PRO printers for all digital printing.[citation needed] Like local rival B&H Photo Video, Adorama has one retail location, at 42 W 18th Street in New York City. Adorama is similarly owned by Hasidic Jews and is a significant source of employment for the local Hasidic community. Due to the owners' religious beliefs, in observance of Shabbat, when Jewish law prohibits business dealings, the store closes on Friday before sundown, and remains closed throughout Saturday. Additionally, the web store stops processing orders on Friday afternoon, and does not resume until well after sundown on Saturday. The store also closes, and the web store does not process orders, on all Jewish holidays on which such work is prohibited. Since Jewish law allows work during Hanukkah (except on Shabbat), the store remains open during that holiday.
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* Ladders Estimates