$200K — $250K *
The Biomaterials Category Marketing Leader is responsible for creating global demand, fueling the customer project pipeline, and accelerating sales by developing and ensuring the execution of effective category and customer marketing strategies and plans. This leader is accountable for developing the biomaterials category growth strategies in collaboration with sales, the commercial team, and technical teams aiming to support ADM’s growth priorities. Ultimately, this role will drive deeper penetration into key industrial segments including construction, pharma, personal care, packaging and a variety of other non-food categories.
Position must: a) bridge market trend perspectives to articulate differentiated ADM value propositions and compelling reasons elevating ADM as a first-call biomaterials partner; b) collaborate with the sales team to prospect new customer opportunities, focusing on generating pipeline, qualified sales leads and new customer wins; c) work closely with technical teams internally to understand and leverage specific product attributes/benefits to develop strong product positioning and differentiation for ADM’s portfolio.
Candidate must apply the translation of market and consumer trends into strategic customer solutions and innovation growth opportunities that can be supported by market and technical data. His/her primary strategic role in collaborating with Sales and Technical teams is to best position ADM’s value proposition behind portfolio ingredients and solutions to meet existing and emerging customer needs. This role is also responsible for serving as the cross-functional leader for multiple key innovation project teams who are developing the next generation of biomaterial products and solutions. This role serves as a vital and highly collaborative conduit with Customers and ADM Business Units, as well as across functions including Corporate Communications, Technical, Sales, and other stakeholders.
•Track, analyze and synthesize relevant and meaningful consumer, market, category and brand-specific insights, and link them to ADM advantaged ingredient solutions and enabling technologies to drive short- and long-term results, in partnership with Consumer and Market Insights team.
•Act as a thought leader and category expert by developing comprehensive knowledge of market dynamics and trends, along with competitor strategies, including a thorough understanding of the competitive landscape and of customer and brand strategies in order to provide timely business growth recommendations to customers, marketing leadership, and commercial teams.
•Developing and customizing a global set of marketing tools, and driving coordination and collaboration across regional divisions to maximize ADM’s incremental growth.
•Spearhead and drive accelerated demand generation and customer value creation by developing and implementing differentiated and compelling value propositions and programs supported by strong reasons to believe in ADM, capabilities, programs, technologies, ingredients and solutions.
•Possess and maintain a working knowledge of trends and product lifecycles, as well as ADM’s portfolio of biomaterials, in order to recommend portfolio expansion and innovation opportunities and actions to increase customer engagement.
•Partner with Sales to deliver customer tools and programs including ADM Capabilities Immersion, Innovation Programs, Customer Presentations, Industry Events, Media and PR plans.
•Collaborate with Business Unit Managers, Corporate Communications, Marketing Communications, Market & Consumer Insights, Sales, Sensory, Technical and other key stakeholders to drive results and deliver of business performance goals.
•Partner with and influence stakeholders at all levels, providing well-grounded strategic recommendations and delivering on marketing executional excellence.
•Respond to specific marketing needs and/or requests in a timely fashion with a high level of leadership, professionalism and effectiveness while building multidisciplinary team connections.
•Partner with Sales teams in the development of key customer targets and growth strategies, as well as developing targeted presentations to strategic customers, purposeful product demonstrations, and best-practice customer experience engagements.
•Represent and elevate ADM’s powerhouse ingredient solutions in customer-facing interactions.
Qualifications, skills and experience:
•Minimum 10 years related brand, customer, or marketing management experience.
•Proven success in B2B marketing, working in matrixed environments, with a strong track record of developing innovation, programs and promotions to drive growth. The ideal candidate will have experience working in the area of biomaterials and/or specialty chemicals.
•Strong oral, written, verbal and formal presentation skills are required.
•Demonstrated success designing solutions and personally selling to customers (not just consumers).
•Sharp leadership skills demonstrated by multi-disciplinary collaboration and team development.
•Demonstrated hands-on analytical and strategic problem solving skills with a focus on tactical, practical execution and on driving results collaboratively.
•Experience building brands within biomaterials, and specialty chemicals industry. (Experience with construction, pharma, packaging, ag solutions would be a major plus.)
•Handles changing priorities, a fast-paced environment and tight deadlines with ease and maturity.
•Professional demeanor with exceptional communication and interpersonal skills.
•Aptitude and experience tracking, analyzing and synthesizing relevant consumer, market, category and brand-specific insights to drive strategies and incremental growth.
•Strong influencing skills with a highly collaborative mindset to drive shared results.
•Bachelor’s Degree in Marketing, Business or related field required
•MBA strongly preferred
Every position in ADM requires commitment to integrity, safety, diversity, quality and the following:
•Excellent communication and presentation skills
•Solid business acumen and multi-disciplinary, cross-functional collaboration
•Strong project management and organization skills, prioritization and ability to lead and multitask
•Comfortable working in matrixed and entrepreneurial environments
•Ability to travel 20-30%
ADM is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability and veteran status.
This position offers a complete benefit package, including 401K/ESOP, pension, health, life and dental insurance.
ADM requires the successful completion of a pre-employment drug screen and a background check.
Valid through: 4/13/2021
$150K — $200K
$200K — $250K