Create and implement marketing initiatives to promote category sales and gross margin production to meet company objectives.
Analyze category, measure results and growth of category performance, monitor and support individual branch performance
Collaborate with manufacturer partners to negotiate special terms and programs, creating internal and external marketing pieces, and managing the communication and implementation to the Patterson Dental field
Identify private label opportunities and additions by category, ad SKU to meet company objectives.
Develop educational support programs incorporating both product knowledge and selling strategies
Partner with integrated marketing team to develop and implement digital strategies
Act as an event management point for corporate office staff and field for conventions and tradeshows; coordinate team efforts with manufacturer reps to maximize return on investment
Responsibility for private label products within identified category
Manage and incorporate marketing efforts with logistics and finance to ensure maximized capitalization on vendor advertising allowances
As a part of asset management, create and support systems to minimize investment in inventory display plans and distribution centers.
Any and all other duties as assigned by management.
Bachelor’s degree in marketing, communications, or comparable business field
Three or more years of product and project management experience
Strong communication skills, both written and verbal
Strong organizational and presentation skills
Interactive marketing experience
Experience working within cross-functional teams
Experience in mobile/cloud technologies
Experience working withdigital strategy/web analytics