Category Manager

Nestle   •  

Florham Park, NJ

Industry: Food & Beverage


Less than 5 years

Posted 396 days ago


Gerber Products Company dba Nestle Infant Nutrition is seeking a Category Manager to join its RetailSales team in Florham Park, NJ.

This individual will be responsible for developing and executing the national category management strategy. This involves high collaboration with field based sales teams and key internal departments (marketing, finance, packaging, demand planning, market/consumer research) to develop “gold standard” planograms, distribution priorities, category selling platforms, and innovation/renovation support. This role will lead and manage data analysis, shopper research studies and will leverage information and insights to create strategic category selling strategies incorporating the 4 P’s (i.e. Product, Placement, Promotion and Price).

1) Develop and implement national category management strategies for assigned categories aligned with overall corporate vision. This will include category growth strategies by channel with specific department and aisle recommendations. Support customer specific category management projects by providing best practices, key insights and customized selling platforms. Collaborate with marketing to validate/develop ACV goals for all new item launches. (30%)

2) Collaborate with the Department Director to evaluate, align and manage the distribution priorities for respective categories as well as identify “Fix The Mix” opportunities. Provide recommendations by section size and channel. Communicate strategies and best practices internally and externally to field based RetailSalescategory managers. (20%)

3) Participate in new item launches and SKU optimization projects with appropriate Customer Development leads as co-champion for RetailSales. Develop “gold standard” planograms for assigned business to improve sales and profitability of the section. (20%)

4) Develop expertise in Category Management on assigned businesses throughout the organization by creating/providing relevant analytic and selling tools for Field and HQ based category managers. Develop strategic materials for field sales on assigned category to include relevant consumer and shopper insights and specific retail action plans. (20%)

5) Travel to Retailer meetings to present key category management strategies. Lead the development , maintenance, roll-out, and training of various Category Management tools such as JDA Prospace, Apollo, Gladson, assortment tools, retailer loyalty card databases, etc. (10%)


• 3-5 years CPG category management – either internal or field based, preferably on a Category Captain / Leader Brand with sales and/or Analytic experience
• Bachelor’s degree required
• Master’s/MBA degree a plus

• Strength in the following core competencies is required: Leadership, Organizational and Channel Knowledge, Initiative, Strategic Thinking and Solution Orientation
• Strong Communication and Interpersonal skills. Ability to work independently as well as the ability to work with cross-functional partners at various levels
• Must be able to work well and thrive within a fast-paced environment
• Strong business acumen is a requirement; demonstrated understanding of Manufacturer and Retailer profitability
• Training and experience in the following areas: Presentation skills, Interpersonal Skills, Negotiation Skills, Selling skills, Time Management, Project Management, Data Analysis, Insight Generation
• Ability to analyze, interpret and develop actionable recommendations from disparate data sources
• Category Management skill set including IRI/Nielsen mastery, Spectra, Space Management expert, expertise in Microsoft Office applications (especially Excel and PowerPoint)

Working Requirements:
• Must be able to travel up to 20% of total time to key retail accounts