Develop business and brand strategies that deliver integrated plans that communicate a compelling value proposition and increase brand equity for Indeed.
Leading IMC process and run data-driven insights workshops to help extended teams understand consumer and employer mindsets and connection points
Partner with Business Strategy, Sales and Product teams to help diagnose business problems, define marketing and communications goals, and create briefs for creative and media teams.
Become intimately familiar with business metrics, product performance and research outputs, and use this information to conduct discovery and provide synthesis and analysis on consumers, categories, brands, markets, industry trends, etc.
Work with Marketing Research and Business Strategy functions to develop insights to facilitate marketing budget allocation and the allocation of the marketing budget
Support the design and setup of marketing experimentation in collaboration with other cross-functional teams (Media Planning, Business Intelligence etc.)
Monitor marketing KPIs; analyze key predictors, identify trends and present actionable insights to the Marketing and other cross-functional teams
Responsible for communicating summaries of campaign performance and insights to all levels of the organization
You have a minimum of 8+ years working in a communication planning or strategic planning role, with extensive experience connecting insights, creative and media to produce outstanding results
Bachelordegree, preferably in field with a quantitative emphasis
You have delivered business results through integrated marketing planning
You are able to utilize hard and soft skills to influence participants of all levels towards the common goal
International experience a plus; candidate must have high enthusiasm about working with our marketing partners across the world and relish analyzing results from our global media team
Can deliver insights and recommendations in a simple but eloquent way to inspire creative teams, media planners and agency partners.
Experience in performing analysis on quantitative and qualitative datasets
Background of strong project management to make sure timelines are met and on strategy whilst encouraging creativity and problem-solving