Campaign Manager at Quicken Loans in Detroit, MI

Preferred Qualifications

• 5 years of marketing management experience
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• Experience in supporting a wholesale mortgage lending channel
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• Bachelor's degree in marketing or a related field
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• Proficiency in Microsoft Office
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• Knowledge of project management systems and digital asset management systems

Job Summary

The Campaign Manager leads, strategizes and executes on campaigns. This includes delivering messaging direction, ensuring marketing channel deliverables are consistent and launch on time, and reporting results.

Responsibilities

• Identify marketing opportunities to grow brand health and accomplish business objectives
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• Collaborate with business partners to identify and align on goals
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• Consult with the Research and Creative Strategy teams to align on strategic insights that can be used to drive work
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• Write campaign and project briefs
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• Lead campaign kickoff meetings with the Creative team and communication channels to ensure integration of all campaign elements
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• Understand the market, market opportunities, target audiences and stakeholders
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• Identify testing opportunities to optimize campaign communications, communicate learnings and incorporate learnings into future communications
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• Work through multiple content/creative variations to speak to specific audience subsets when targeted marketing opportunities are available
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• Monitor and report campaign performance
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