Business Insights Manager in New York, NY

$80K - $100K(Ladders Estimates)

Collective Bias   •  

New York, NY 10001

Industry: Media


Less than 5 years

Posted 56 days ago

We're seeking experienced marketing professionals to join our team. Must have a passion for data-driven story telling related to the performance of consumer and retailer promotions.

Utilizing highly developed creative, communication, and leadership skills, our Business Insights Manager drives cross-functional cooperation with our internal business development team, manages multiple strategic & complex projects that require strong analytic skills, and acts as a mentor to others within the team.Responsibilities:

  • Serve as an insights provider on top accounts and key account planning initiatives across the Inmar enterprise. Enterprise solutions include social media, digital promotions (coupons and media), retail analytics, promotion analytics, coupon settlement and more. Responsibilities include but are not limited to the following:
  • Build insightful recommendations based on POS data, social search / listening, industry trends
  • Bringing recommendations to life visually and strategically within presentation format
  • Lead strategy discussions with sales team partners and clients
  • Manage queue of insight/analytical requests across Inmar enterprise
  • Identify new Category / Seasonal opportunities for the Inmar sales teams based on research and market feedback
  • Research new products / tools to incorporate within Inmar analytics suite
  • Help develop sales positioning based on data insights, market trends & engagement background
  • Collaborate with sales team partners on long-term planning discussions with key clients in each category
  • Contribute to the development of sales presentations – developing compelling and relevant data visualizations, insights and recommendations to strengthen the Inmar solutions
  • Develop & maintain deep expertise and knowledge of all Inmar products
  • Understand how Inmar products will assist brands in reaching their marketing goals
  • Provide strategic, social and industry insights to Inmar team members across all teams within the organization
  • Focus on client retention, growth, renewal by building strategic business client relationships alongside sales team.
  • Maintain and update proficiencies in the emerging media, content marketing and consumer promotions space
  • Use Salesforce as a CRM tool including reporting and tracking of sales impact of efforts
  • Provide input to product marketing and sales leaders relevant to market trends, client needs/feedback and new product features.

Position Qualifications

  • 3-5 experience working in a professional environment, preferably in shopper or brand marketing, media agency, research/analytics company or related field
  • Bachelor's degree required in business, marketing, analytics or related discipline
  • Excel
  • PowerPoint
  • Familiarity with Tableau.
  • Knowledge or previous experience with consumer promotions and/or social media/media
  • Key Competencies
  • Strategic Planner: Supports Business Development team through uncovering key insights to assist in developing long-term, thoughtful client relationships and campaigns
  • Challenger: Able to identify and address unique business cases to further enhance client relationships
  • Innovative: Drives enhancements and efficiencies in creating custom recommendations that produce incremental company revenue
  • Data Focused: Ability to manipulate, clean, and understand multiple outputs of data; create appropriate graphs using the data within Excel and PowerPoint
  • Excellent organizational skills; ability to organize, prioritize and manage multiple projects and meet deadlines
  • Excellent writing skills, with high attention to detail and emphasis on accuracy
  • Story telling skills: Strong ability to research topics and synthesize information into concise recommendations and reports
  • Strong oral communication skills and ability to interact confidently, successfully and collaboratively internally and with clients

Valid Through: 2019-10-18