Wirecutter, the product review and buying guide arm of The New York Times Company, is seeking a Business Development Manager. As the Business Development Manager, you will partner with the Editorial, SEO, Product, Data and the Growth teams to help Wirecutter achieve its revenue goals.
The ideal candidate will have experience in affiliate marketing or familiarity with how the affiliate model is structured. In addition, s/he will have experience structuring complex revenue generating partnerships with merchants and or publishers which may include ad sales, revenue shares and brand licensing.
The Business Development Manager will be managing two people with an opportunity to grow the team and will report into the Head of Revenue.
Who are we?
Wirecutter publishes content about the best products for people who don’t want to take a lot of time figuring out what to get. It was founded in September 2011, and it became a part of The New York Times Company in October 2016. Everything we choose is an award winner, and we don’t focus on presenting you with anything but the things we love.
The company’s purpose: to help people find great things, quickly and easily. Through rigorous testing, research, reporting, and whatever means necessary, we create straightforward recommendations that save readers from unnecessary stress, time, and effort. We then monetize these reviews through enabling our readers to easily purchase the products they are interested in.
The New York Times Company is making a sizable investment to accelerate growth of the business. Wirecutter aims to expand this business by improving performance of existing product categories while applying Wirecutter product review approach to new product categories, in addition to exploring new revenue opportunities in commerce.
Who are we looking for?
We’re looking for a creative and operationally oriented business development executive who likes to craft partnerships and solve problems. You should have a strong background in developing commerce related partnerships preferably with expertise in affiliate revenue. You should have the ability to leverage your experience while not being constrained by it, adapting to Wirecutter product experience and editorial mission.
You should have experience in applying data insights to make business decisions and using data to build and manage affiliate merchant programs. Ideally, you will have extensive experience with performance metrics related to the affiliate marketing funnel. Especially helpful is experience working with Affiliate networks and data analytics tools.
You should love to work with others and solve problems and understand how to prioritize projects. And you should have a passion for the products and missions of The New York Times and Wirecutter.
Why should you apply?
As the Business Development Manager for Wirecutter, you’ll be an integral part of Wirecutter’s revenue growth and success. You’ll have the ability to help shape and execute Wirecutter’s revenue and growth strategy. In addition, you will be a stakeholder in product decisions that impact merchant relationships.
The opportunity is highly entrepreneurial, but with the financial backing of The New York Times Company which is betting we can turn Wirecutter into a substantial part of the company’s future revenue. Success will not just be growing Wirecutter business, but The New York Times Company business as a whole. And in doing so, supporting its editorial mission of providing high quality journalism to the public. If you’re results-oriented and you get excited about serving readers and turning that into financial success, there are few roles more exciting and important.
Strategize and oversee the execution of affiliate marketing programs through a wide variety of program offers (flat rate, commission, logo/content licensing, CPC, CPL, etc.) that align with our model as a content publisher
Manage and grow several key merchant relationships that drive several million dollars annually in sponsorship and performance revenue
Support the team and help prospect, reach out to, and develop affiliate relationships with, merchants that are not joined to an affiliate network
Develop and execute a paid placement strategy for merchant partners
Collaborate with the data team to analyze campaign performance and identify actionable insights to improve KPIs, and own the project management and execution of those ideas while eliciting feedback from peers and the management team
Work across all core functions of Wirecutter team including editorial, SEO, growth, product, data and tech to help Innovate and improve the overall performance of the channel
Attend affiliate conferences as needed throughout the year.
Manage a team of two including a Business Development Manager and a coordinator
Excellent interpersonal and communication skills, both written and in person. Experience communicating with people at all levels of an organization
An eagerness to work in entrepreneurial and cross-functional environments. Ability to collaborate across editorial, design, engineering and business development.
A strategic outlook with the an eagerness to get one’s hands dirty.
Experience in pulling reporting, measuring campaign performances, and analyzing metrics to support overall affiliate strategy
Strong account management and contract negotiation skills
Excellent communication, writing, project management, presentation, cross-functional collaboration, and relationship-building skills are critical
Strong problem-solving and organizational skills, with the ability to perform and prioritize multiple tasks while maintaining attention to detail
Experience managing a team preferably in business development or in sales
5-7 years of experience in business development or affiliate marketing
An appreciation for The New York Times’s and Wirecutter’s mission and a commitment to be a part of the company’s innovation and growth.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage.