Brand Marketing Manager, Pediatrics in Bridgewater, NJ

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Industry:

Food & Beverages   •  

Less than 5 years

Posted 8 weeks ago

POSITION SUMMARY:

Responsible for the sales and profit for new and existing products within the product platform. Leads cross-functional team including sales, medical affairs and global marketing to develop the annual and strategic marketing plans. Leads the implementation process cross-functionally to ensure attainment of sales and profit targets through successful delivery of product to marketplace, the development and implementation of health care provider (HCP) awareness/sales campaigns, market research and product development. Provides direction to the organization and collaborates cross-functionally to provide appropriate and effective training, sales tools, and other support to the sales organization as it relates to platform-specific marketing and sales initiatives for new and existing products. Maximizes platform/product line potential to achieve/sustain market leadership and customer penetration.

KEY RESPONSIBILITIES:

Platform/Product Line Management

• Identifies patient and HCP insights relative to assigned platform and product

• Leads all activities of assigned platform/product lines and assigned programs

• Works with operations and Customer Development to create monthly sales forecast

• Develops and manages platform marketing and promotion budget

• Develops functional requirements for product enhancements and new products to ensure that requirements identify the market need/problem, and leads cross functional team to develop the solution that best meets the market need/problem

• Serves as interface with global marketing and development team on global new product and program launches to define and communicate local customer and business needs

• Determines required marketing mix to support annual/strategic plan objectives

• Provides direction and collaborates across the organization as appropriate for the development of marketing programs and marketing literature that compliment product and channel needs

• Works with supply chain to ensure customer satisfaction

• Assists Sales/Customer Marketing in pricing and bid preparation


Annual Marketing Plan and Budget

• Develops and executes the annual marketing plan for the platform and assigned program

• Leads work with agencies and internal Creative Services in the creation and management of strategic sales materials and clinical programs to promote and educate on our products

• Establishes platform/product sales, profit and A&P marketing budgets

• Measures and monitors performance against plan and program effectiveness

• Modifies plans or implements corrective actions as necessary


Competitive/Market Analysis

• Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements

• Formulates and executes successful competitive research and action plan development



Sales Support and Interface

• Develops channel specific marketing strategy and programs

• Responds to product and platform related questions in support of sales team

• Supports sales training and provides sales support as needed

• Participates in appropriate trade/customer functions

• Participates on customer teams as appropriate

KEY RELATIONSHIPS:



Targeted customers, agency/vendor network, key opinion leaders, healthcare professionals, professional societies



EXPERIENCE AND EDUCATION REQUIREMENTS:




• Education: Undergraduate degree in business, healthcare administration, marketing or a related discipline or related experience. MBA preferred.

• Experience: 3+ years of Marketing, Sales or Customer experience, with a demonstrated track record of success. Experience in medical nutrition ideal. Experience in either medical marketing or sales with a top-tier healthcare organization strongly preferred.


PREFERRED SKILLS:

Demonstrated leadership presence, negotiation and persuasion skills

• Analytical rigor (research assessment, business performance data, financial assessments)

• Ability to assess, develop and implement innovative business opportunities

• Proven ability to work cross-functionally and lead teams

• Strong interpersonal/communications skills

• Timeline/critical path management

• Collaborative, strong team player

• Strong verbal and written communication skills with internal and external stakeholders

• Knowledge of US healthcare industry including: HCP influencing and demand generation models; reimbursement structures; healthcare distribution system; healthcare pricing and tender process. Nutrition experience and / or medical device experience is a definite plus