Envision, create and deliver consumer insight-driven and impactful integrated marketing campaigns to grow Lutron Wallbox brand awareness, consideration and sales.
Lead and develop a brand management team and work collaboratively with the cross-functional team including Marketing Communications, Product Management, Sales, Finance, etc. to successfully implement marketing programs.
Discover powerful target audience insights and translate them into actionable marketing plans.
Develop and execute messaging that is consistent with brand positioning and well-integrated across touchpoints.
Develop and execute marketing investment strategy across all touchpoints including: consumer advertising (digital, print, social media, out-of-home and broadcast), shopper marketing, community engagement, marketing promotions, sales tools (literature, brochures), etc.
Work directly with retail, online and installer/distribution channel marketing teams (and customers) to ensure we are properly showcasing the benefits and positioning of Lutron Wallbox products.
Ensure marketing activities are integrated across channels and customers and are tracked and measured to ensure high return on marketing investment and objectives.
Become knowledgeable in Lutron's Retail and Residential Systems product lines, as well as the overall category residential lighting control and smart home products.
Help drive plans and creation of sales and customer training materials to effectively launch new products and programs
With Director of Consumer Marketing and Wallbox Business Leader, collaboratively determine annual marketing plans, consumer research activities, and process improvement initiatives related to the marketing of Wallbox products.
Stay aligned to Lutron's culture and values:Be passionate and driven toward success
Be flexible and adaptable
Be an innovative thinker
Be customer focused
BA/BS degree, Marketing, Business, or Communications. MBA Preferred
5+ years of marketing experience required, with direct experience in Consumer Brand Management