BRAND MANAGER The Brand Manager will craft the consumer-facing positioning for assigned PC and Console game, working with cross-functional teams to bring it to life. Building on an understanding of the consumer and value proposition, you will be the author of the outbound messaging, the planner of campaign beats, and the interface with external partners for co-marketing. You will define what the brand stands for and drive the brand-defining assets - iconography, imagery and language - to consistently use through the entire consumer journey.
You will strategize, develop and execute on marketing plans. You will understand who the customer is and use those insights to drive innovative marketing activities that resonate with the customer’s needs. You will drive awareness, engagement and conversion together directly and with our partners. You manage planning, content creation, execution and tracking.
This position will be responsible to develop brand and product strategies, and manage focused market research to analyze market demands and opportunities for current and future games and other assigned products. You will direct and ensure the integration of product marketing programs with activities of sales, PR, licensing, community, digital, mobile and finance groups tomaximize program effectiveness. Tracks and analyses effectiveness of marketing plans. Manage marketing product budgets, forecasts and product scheduling. Leads and participates in media events and trade shows for specific products.
If this sounds like a good match, apply now!