Brand Manager

Trion World Network, Inc   •  

Redwood City, CA

Industry: Technology

  •  

5 - 7 years

Posted 180 days ago

This job is no longer available.

BRAND MANAGER The Brand Manager will craft the consumer-facing positioning for assigned PC and Console game, working with cross-functional teams to bring it to life. Building on an understanding of the consumer and value proposition, you will be the author of the outbound messaging, the planner of campaign beats, and the interface with external partners for co-marketing. You will define what the brand stands for and drive the brand-defining assets - iconography, imagery and language - to consistently use through the entire consumer journey.

You will strategize, develop and execute on marketing plans. You will understand who the customer is and use those insights to drive innovative marketing activities that resonate with the customer’s needs. You will drive awareness, engagement and conversion together directly and with our partners. You manage planning, content creation, execution and tracking.
This position will be responsible to develop brand and product strategies, and manage focused market research to analyze market demands and opportunities for current and future games and other assigned products. You will direct and ensure the integration of product marketing programs with activities of sales, PR, licensing, community, digital, mobile and finance groups tomaximize program effectiveness. Tracks and analyses effectiveness of marketing plans. Manage marketing product budgets, forecasts and product scheduling. Leads and participates in media events and trade shows for specific products.
RESPONSIBILITIES

  • Direct the development, planning and execution of product marketing and promotional campaigns for assigned games.
  • Create and implement marketing campaigns.
  • Responsible for promotions, planning and implementation.
  • Manage day-to-day scheduling of product promotions, communication, game updates and launches.
  • Oversee marketing campaign activities and integration across development, PR, community, social, web development, sales, platform, media and finance groups.
  • Manage marketing product budgets and forecasts.
  • Conduct market research on products and brands, as well as provide post mortems for marketing campaigns.
  • Track and analyze effectiveness of marketing plans.
  • Perform other duties as assigned.

REQUIREMENTS

  • Bachelor’s degree or equivalent experience.
  • At least 5 years of product marketing and brand management experience in applicable industry.
  • Passion for Gaming and visceral understanding of Gaming landscape.
  • Proven success driving awareness, engagement, and conversion for Consumer products.
  • A combination of qualitative and quantitative skills and analysis, polished by big brand experience.
  • A track record of managing multiple projects and completing them with highest level of quality and on time. You are self-motivating and sweat the details.
  • You take pride in your work and want to solve hard challenges.
  • Should have awareness / knowledge of social, cultural trends, and current events.
  • Experience driving free to play games preferred.
  • Experience launching and building a brand preferred.

If this sounds like a good match, apply now!