Brand Manager

8 - 10 years experience  •  Medical Equipment

Salary depends on experience
Posted on 10/30/17
Kalamazoo, MI
8 - 10 years experience
Medical Equipment
Salary depends on experience
Posted on 10/30/17

Job Description

Basic Function

This individual plays a significant marketing leadership role and is responsible for driving brand preference and delivering market and share growth in support of Stryker’s vision of becoming the most admired and fastest growing medical technology company. This individual defines and delivers an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners. This individual develops close, productive relationships with the field sales organization, regional managers, key opinion leaders, and other physicians to fully understand product performance and customer needs.


  • Defines and executes downstream brand and marketing strategy for assigned Stryker Surgical products to achieve divisional revenue goals within allocated budget
  • Develops brand strategies and value propositions that create consumer engagement and loyalty
  • Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results
  • Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
  • Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
  • Effectively manages key vendor and agency relationships and work activity
  • Partners withfinance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan
  • Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs
  • Participates in key customer visits to represent product portfolio; estimated travel ≤ 40%
  • Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy
  • Adhere, without exception, to Corporate compliance and ethics policies
  • Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire surgical product portfolio
  • Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals
  • Plans and conducts sales training for new sales employees on a quarterly basis
  • Collaborates cross functionally with other team members to consult on current and future product demand
  • The position will have both downstream and upstream marketingresponsibilities

Job Requirements

Qualifications/Work Experience Preferred

  • Bachelor's degree is required
  • Masters of Business Administration or a Master's degree in Marketing or a related discipline is preferred
  • 7+ years’ experience relevant experience

Education/Special Training Required

  • B.B.A. or B.S. degree (emphasis in marketing or related discipline preferred)


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