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Brand Manager- Shopper Marketing at Bimbo Bakeries USA in Horsham, PA



$150K — $200K *


Brand Marketing & Management


5 - 7 years

Job Description

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Valid through: 9/4/2020

About Bimbo Bakeries USA

Bimbo Bakeries USA (Spanish pronunciation: ['bimbo]) is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania in the Greater Philadelphia region, owns six of the top twelve fresh bread brands in the United States, including Entenmanns, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe. In 2016, Forbes magazine ranked Grupo Bimbo at #986 on the Forbes Global 2000, an annual ranking of the top 2,000 public companies in the world. The name Bimbo was first coined in 1945 when the company switched from Super Pan S.A. A mixing of the words bingo and Bambi. Bimbos innocent, childlike associations fit the image the company wished to build. The English word bimbo, with its negative connotations, has no cognate in Spanish.
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