Brand Manager - Hormel Foods International Corporation

5 - 7 years experience  •  Food & Beverage

Salary depends on experience
Posted on 10/19/17
Austin, MN
5 - 7 years experience
Food & Beverage
Salary depends on experience
Posted on 10/19/17

OMPANY DESCRIPTION:
Inspired People. Inspired Food. ™
Established in 1891, Hormel Foods Corporation is a $9.5 billion Fortune 500 company based in Austin, Minn. Founded upon a commitment to the highest standards of food safety and product quality, Hormel Foods continues to expand as a global maker and marketer of consumer-branded foods. Even after 125 years, Hormel Foods follows the vision of its founder to "Originate, don't imitate," and seeks out people who make that a reality. Employees at Hormel Foods are highly regarded as some of the best and brightest in the industry. A career with Hormel Foods means joining a team of more than 19,000 people dedicated to inspiring each other and bettering food for all. Learn more at www.hormelfoods.com.


RESPONSIBILITIES:
The person in this position works closely with other functions of HFIC, Hormel Foods, and international affiliates to:


* Business planning, P&L management, business initiative execution: Develop and execute the annual operating plan (AOP) financial targets. Establish business objectives, strategies, and tactics to attain AOP. Achieve volume, net revenue, segment profit margin, and marketing mix targets.
* Brand Equity Management: Lead the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Work with multiple agency in-country partners to create annual consumer media, promotion and public relations plans.
* Innovation: Lead future growth working with operations, market research and R&D in the USA and China for export. Identifying new products and new country opportunities, including line extension opportunities by analyzing consumer trends and market data. Building a business case and launching based on determining specific local market needs.
* Cost and Margin Leadership: Lead operations/co-packers, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories. Lead and manage pricing and leads cross-functional teams to drive initiatives to maximize profitability of the brand.
* Channel Development: Work with the in-country sales teams to accomplish sales initiatives, developing sales presentations or content, assist addressing customer category/brand opportunities and challenges. Agree annual trade strategy plan with sales and agree any over and above trade spend necessary to drive the business. Work with sales and/or partners to monitor marketplace dynamics and implements corrective action when and where necessary.


QUALIFICATIONS:

Required:
* A Bachelor's degree with a minimum of 2 years brand manager experience for a retail brand.
* 5-8 years experience including marketing, marketing related, or sales experience.
* A pattern of initiative.
* Proven problem-solving and decision-making skills.
* The ability to work effectively in a team environment on a variety of complex projects.
* Strong analytical and time management skills.
* Highly developed interpersonal and organizational skills.
* Well-developed written and verbal communication skills.
* Demonstrated creative thinking skills.
* Demonstrated aptitude and effectiveness in budget and financial management.
* International Experience
* Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
* Applicants must not now, or in the future, require sponsorship for an employment visa

Preferred:
* A Master's Degree

#1454

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