Brand Manager, Biossance

Confidential Company  •  Emeryville, CA

5 - 7 years experience  •  Biotech/Pharma

Salary depends on experience
Posted on 09/22/17
Confidential Company
Emeryville, CA
5 - 7 years experience
Biotech/Pharma
Salary depends on experience
Posted on 09/22/17

The Biossance division at Amyris is looking for an experienced Brand Manager to join the team. This role will entail brand planning, new product innovation and marketing, and the leadership and development of marketing and promotional programs to support the business. The ideal candidate will have a retail background and the ability to be flexible and solutions-oriented in a fast-paced environment. This role will report to the Senior Director of Marketing.

Responsibilities

* Brand planning, strategy, and leadership of messaging across all brand and retention marketing
* Responsible for brand forecast, performance analysis, budgeting and profitability goals
* Track brand performance and develop insight-based recommendations for action
* Significantly improving the effectiveness and the creative merit of all communication materials
* Conduct market research and data analysis to identify insights, needs and opportunities
* Develop unique promotional strategies to drive revenue growth
* Coordinate partnerships to create organic marketing initiatives to extend our marketing reach. Understanding of ecommerce and digital marketing are critical.
* Concept and implement digital marketing campaigns to drive the business with a focus on achieving forecast
* Partner with the New Product Development team on new product launches from concept to go-to-market communication plan and launch

Qualifications
* Bachelor’s degree or equivalent combination of education, training and/or experience
* 5+ years of relevant experience
* A strong understanding of the product life cycle and promotional process
* Self-starter, ability to thrive in a fast paced, start-up environment
* Demonstrated experience in marketing analytics and creating marketing dashboards and reports. Present data in an actionable and useful way to allow business owners to make decisions
* Detail-oriented with an ability to multi-task and juggle shifting priorities
* Strong project management skills with proven track record of delivering high quality work under tight timelines
* Work well independently and collaboratively with all levels of the organization
* Must demonstrate sound decision-making and ability to react quickly under pressure. Operates effectively in a fast-paced, deadline-driven environment
* Experience with Microsoft Office suite of programs, including Outlook, Word, Excel and PowerPoint
* Excellent written and verbal communication skills

req2416

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