Brand Director, New Revenue Streams at Coca Cola Refreshments Canada in Atlanta, GA

We’re seeking a seasoned Brand Director - Topo Chico to join our team at The Coca-Cola Company. The Brand Director will be responsible for all marketing and general management activities to build the brand. Candidate should have a blend of experiences and skills across Marketing, Commercialization, Financial Management and Operations and should thrive on teamwork and know how to champion a brand and motivate both internal and external partners. If you have a thirst for innovation and want to be a part of a leader in the beverage industry, then this position may be a fit for you.

Focus, Scope, & Impact:

• Leads development of annual and multi-year brand growth strategies and business plans for a brand (or portfolio of brands) with $500MM - $1.0 B in net revenue in order to deliver against overall brand vision and business objectives in North America OU
• Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
• Role provides regional leadership for brand(s) working closely with global category leads

KEY SUCCESS PARAMETERS

Experience

10 or more years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor’s degree required, MBA preferred.

Work Focus

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand/brands within his/her portfolio within the NAOU. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Communication Focus

• Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
• Interactions include sharing relevant information on brand(s) business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
• Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

Requirements

1. DEVELOP AND COMMUNICATION OF BRAND VISION INCLUSIVE OF “WHAT IT TAKES” TO ACHIEVE

2. ABILITY TO TRANSLATE VISION/STRATEGY THROUGH DEVELOPMENT OF ANNUAL BRAND BUSINESS PLANS ALONG WITH CORRESPONDING RESOURCE REQUIREMENTS

3. STRONG COLLABORATION SKILLS INCLUDING ABILITY TO BUILD PARTNERSHIPS, ESTABLISH TRUST & CREDIBILITY AND INFLUENCE ACROSS ALL LEVELS OF LEADERSHIP

4. EXCELLENT ORAL AND WRITTEN COMMUNICATION SKILLS WITH ABILITY TO TAILOR COMMUNICATIONS TO AUDIENCE AND PROVIDING CLEAR

5. ABILITY TO EFFECTIVELY PRIORITIZE SHORT AND LONG-TERM BUSINESS PRIORITIES AND COMMUNICATE & MANAGE KEY TRADEOFFS AND IMPLICATIONS

Broad Expertise (Good to Have)

1. SYSTEM OPERATIONS WITHIN NAOU (BOTTLERS, CUSTOMERS, ROUTES-TO-MARKET)

2. EXPERIENCE DEVELOPING AND LAUNCHING STEP-CHANGE INNOVATIONS