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Brand Director in Santa Ana, CA

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compensation:

$200K - $250K*

specialty:

Brand Marketing & Management

experience:

8 - 10 years

Job Description

Job Description

The key function of the Brand Director – Behr Paint Company is to spearhead the Do-It-Yourself (DIY) brand (BEHR) thought leadership and marketing programs spanning consumer facing and customer facing activities. Includes creating and designing omnichannel marketing communication programs aligned with business objectives and strategies for the BEHR DIY brand and product portfolio. The Brand Director will lead AOR agency relationships to collectively concept and develop compelling integrated marketing campaigns that are successful in driving demand generation. The Brand Director will serve as one of the internal brand champions for the flagship brand, driving and developing positioning and marketing innovations.

ESSENTIAL FUNCTIONS:

  • Define the brand/communications strategy for BEHR DIY campaigns and articulate the brand voice and tone throughout all work
  • Responsible
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Valid through: 2020-4-9

About Masco

Masco Corporation is a manufacturer of products for the home improvement and new home construction markets. Comprising more than 20 companies, the Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world. Since 1969 it trades on the NYSE. Under the leadership of Richard Manoogian, the company grew exponentially and subsequently joined the Fortune 500 list of largest U.S. corporations.
Total Jobs:
18
Total Experts:
6
Average Pay:
$139,789
Total value of jobs:
$13,280,000
% Masters:
35%
Learn More About Masco
* Ladders Estimates