ESSENTIAL DUTIES AND RESPONSIBILITIES for the Brand Communications Manager include the following:
Partners with Marketing leadership to develop, implement and manage strategic communication plans for Pella Corporation brands that support key business initiatives and strategies. Identifies and manages resources to maximize communication opportunities to gain third-party credibility and strengthen corporate brands reputation. Measure and report results. Works with customers and team members to drive further engagement/advocacy on behalf of the Pella brand.
Serves as corporate spokesperson and primary contact with news media. Evaluates news media inquiries, testimonial opportunities, organizes programs and events, creates strategic news materials according to Associated Press (AP) style and based on journalistic ethics, proprietary and confidentiality needs.
Researches, writes, edits, guides the creation, and distribution of internal and external communication materials and content including media, online newsroom, photography, videography, collateral, digital assets and audio needs. Works closely with organization’s leaders to ensure that accurate, timely, complete information is created, disseminated and tracked. Demonstrates proven ability to write/edit communications plans, news releases, feature articles, fact sheets, speeches, talking points, frequently asked questions, direct mail, audio and video scripts, captions, presentations, Web site copy, and other materials that reinforce strategic communications and support media relations.
Identifies brand ambassadors/influencers/celebrity spokespeople to extend the Pella brand; develops and negotiates contracts; and successfully facilitates program elements.
Manage and lead social media team on all social media strategies, promotions and daily activities including blogs, twitter, Facebook, Pinterest, Houzz, Instagram, etc. Work closely with teams in the development and coordination of an annual content calendar.
Leads corporate reputation management/risk reduction communications strategy through crisis communications planning, training and execution and as such, is on call 24/7, working with team members at all levels of the organization, as well as local, state, federal officials, stakeholders, and the general public.
Develops and delivers strategic communications for President and CEO, Executive Staff, other Senior Management, Shareholders, Legal team, Customer Satisfaction, and key stakeholders and influencers.
Manages corporate agencies, budget and assesses sponsorships for strategic exposure through product placement and/or participation in key media opportunities and events.
Monitor and analyze media and social media coverage of Pella Corporation/Brand and determine appropriate action to be taken.
ESSENTIAL JOB QUALIFICATIONS for the Brand Communications Manager include the following:
Bachelor’s degree (B.A./B.S.) from a four-year college or university, in journalism, communications or public relations preferred and 7 or more years of related hands-on work experience in a similar role and training.
Experience in and/or working knowledge of the structure, operations and editorial practices of print and broadcast news media desired, along with experience as media spokesperson.
Previous corporate communications or agency experience preferred.
Must be an excellent typist, proofreader and personal computer operator, with proficiency in Microsoft Outlook, Word, Excel and PowerPoint on a PC platform preferred.
Skills in Internet/Social Media navigation and online research also desired.
Proficiency in digital photography, and videography also desirable.
Ability to travel as needed, which can exceed 20% of the time, based on business/crisis needs.