Responsible for managing all functions, staffing and efficient daily operations of a full service branch. Accountable for achieving annual revenues, sales and customer satisfaction targets and minimizing operational losses. Provides overall leadership for the branch. Understands and communicates and works to achieve the mission of the bank. Level assignment is based on a variety of factors including, but not limited to: scope and complexity of responsibility, market area, size of office, experience and expertise of manager.
Essential Job Functions
- Ensures that the branch sales/service supports the overall corporate objective to provide superior service. Participates in selling Bank products and providing excellent customer service.
- Plans, implements, and manages the operating and capital budgets to maximize branch profitability.
- Directs branch business development through outside calls, in-branch selling, telemarketing, branch campaigns, and targeted direct mailing. Develops and manages an annual branch marketing plan with specific goals.
- Ensures expansion of customer relationships through branch cross-selling activities.
- Manages the branch portfolio for optimum performance.
Other Job Duties
- Promotes staff development through training, cross-training, and career planning. Trains staff in the area of customer service, sales, operations, and Bank products. Ensures that ongoing sales and product service training is provided.
- Participates in events that demonstrate support for the community and increase business opportunities for the Bank. Ensures compliance with CRA outreach programs.
- Performs other duties as assigned.
- Understands basic management approaches such as work scheduling, prioritizing, coaching and process execution.
- Typically requires broad job knowledge of technical or operational practices within assigned discipline.
- Requires 5-7 years minimum prior relevant experience.
- Complete knowledge of sales, branch banking and consumer lending.
- Working knowledge of the Bank's products (i.e., deposits, cash management, loans and other fee income generating products).