AVP Marketing - Business Insurance - Construction Lines in Paramus, NJ

$150K - $300K(Ladders Estimates)

  •  

Paramus, NJ 07653

Industry: Finance & Insurance

  •  

5 - 7 years

Posted 28 days ago

  by  recruiter-profile-pic  Mason Ingling

Develop and lead product go-to-market strategies across various channels of distribution including Independent Marketing Organizations, Managing General Agents, Broker Dealers, and Financial Institutions for Construction lines of insurance.

Insurance Lines include: General Liability, Auto Liability, Employers Liability, Site Pollution, Inland Marine, Umbrella, Builder Risk, Professional Liability, etc.

*** Review existing industry and competitive research to understand customer needs, get a pulse of the market, and identify path forward to support marketing and distribution.

*** Develop and lead strategic go-to-market plans for the launch of new products and releases.

*** Manage cross-functional implementation of plan, including strategizing with marketing, market planning, competitive intelligence, research, sales, operations and executive leadership teams.

*** Develop implement, and manage marketing programs that drive qualified leads, including content, webinars, nurturing campaigns, whitepapers, etc.

*** Craft product positioning and messaging with marketing communications and sales teams to articulate compelling marketing positioning based on product distinctions through all communication mediums.

*** Coordinate marketing, product, market planning and sales teams to effectively identify prospects and drive leads in support of plan.

*** Partner with sales development team to implement strategic messaging into wholesaler training initiatives and ensure enablement of sales force.

Build a career at an extraordinary organization offering an industry competitive compensation package, bonuses, tuition reimbursement, full medical benefits, 401(k) savings plan, comprehensive vacation policies, numerous professional development opportunities, vibrant and growth oriented work environment, and more!

Please reference #39056274 when responding.Education Requirements: Bachelor DegreeMinimum Experience Requirements: 5-10 yearsJob City Location: ParamusJob State Location: NJJob Country Location: USASalary Range: $150,000 to $300,000

Valid Through: 2019-11-15

$150K - $300K