Associate Product Marketing Manager

Less than 5 years experience  • 

Salary depends on experience
Posted on 04/19/18
Boston, MA
Less than 5 years experience
Salary depends on experience
Posted on 04/19/18

Overview

LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

 

Join our Communication and Collaboration team as Associate Product Marketing Manager to help drive go to market strategy for world’s best online meeting platform, serving more than 23 million users per month.

Responsibilities

  • Product marketing for our established GoToMeeting brand
  • Truly understanding our customers – deriving insights about their needs through data analysis, market research and personal interaction – and distribute that knowledge internally.
  • Understanding the market landscape and identifying growth opportunities within our market.
  • Translating the market requirements into consumable internal briefs that drive the development of our existing products as well as the creation of new products.
  • Helping to craft impactful product positioning and key messaging that hits a nerve with our customers.
  • Collaborating with sales, marketing and product on the go-to-market strategy.
  • Developing competitive analysis as well as distributing competitive information to the business.
  • Executing the go-to-market for all product launches with our cross-functional partners.
  • Manage the product launch calendar and customer facing roadmap assets
  • Showing up as a strong team member who sets an example others want to follow.
  • Support key go to market initiatives including events, sales training, campaigns and product launches

Qualifications

  • 3+ years experience in a broad marketing role or in product marketing
  • Bachelor’s degree preferably in business, economics, marketing or a related field or equivalent experience.
  • Independent thinker and innovative problem solver
  • Demonstrated success executing on a vision and energizing others to embrace it – launching a product and/or campaigns
  • Experience in market sizing and market segmentation would be helpful.
  • If you have SaaS and/or ecomm experience and love technology that also wouldn’t hurt.
  • Exceptional written and oral communication skills
  • Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience
  • Proven ability to handle multiple projects at once, with multiple stakeholders

About

LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

 

OUR VALUES
Be Accountable - even when no-one is looking
Thrive Together - greatness comes from unlocking each other’s potential
Advance Confidently - we find opportunity and act on it
Collaborate Openly - our whole is greater than the sum of our parts
Engage Fearlessly - we speak up and listen.

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