Associate Product Line Manager - UGG in Goleta, CA

$80K - $100K(Ladders Estimates)

Deckers Outdoor   •  

Goleta, CA 93116

Industry: Retail & Consumer Goods


5 - 7 years

Posted 54 days ago

The APLM will manage assigned category product line throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing and profitability; final execution, and global product line/business integration. The APLM will take ownership for area of responsibility with regard to category performance including responsibility for sales and margin targets, product execution, and evaluation and implementation of new opportunities for the global omnichannel consumer. Works collaboratively and cross-functionally as an influential team member to deliver strategic direction for the product category. Supports the product architecture process and communication within global teams to ensure consumer needs are met.


  • Product lifecycle management: assist with strategy for merchandise line plan; research and inew and existing global business/product opportunities; research and provide reporting and analysis of market trends for consumer and account opportunities; build the product line to support objectives of the global category needs across channels to meet financial goals
  • Makes recommendations for overall strategy for assigned product line using inputs from seasonal inspiration, trend, sales history & market research. Analyze global performance creating concept briefs with end user product feature/benefit and cost structure. Work directly with global product creation team in assuring product cost and integrity exists in the collections to build an accurate range plan that optimizes sku efficiency.
  • Works with global product creation team to ensure product segment is in line with brand DNA and competitive set. Under direction of senior product management leadership, creates merchandising stories around color, materials to ensure commercial product flow.
  • Work with design, development, sales and global marketing teams to create best-in-class product and manage the global product line through full life cycle
  • Make recommendations on opportunities with new and carryover product selection and drive the merchandising matrix of assigned category. Assist in identifying strategic opportunities for global category growth to meet financial goals.
  • Adhere to line creation process guidelines, including calendar, product price, segmentation, sku count, adoption, and all major meeting milestones.
  • Compile and distill all regional input to the global product process for the design and development of market right product. Responsible for compiling the regional input while focusing on both global and local needs.
  • Responsible for the compilation of a seasonal business brief and line plan for category. Act as the key contact between sales, brand planning, marketing, merchandising, product design, and global product development communicating regional insights for merchandising stories, color, trend, material, etc.
  • Ensure alignment with Go to Market process through partnership with Design, Development, Marketing, Sales, and Omnichannel counterparts. Serve as leading contributor/presenter at major milestones, sales launch, and other presentation needs.
  • Manage product through the development timeline to assure it is on track to achieve targets and goals for each brief; ensure constant partnership with design and development counterparts
  • Evolve the line architecture to match business growth goals and objectives. Evaluate and build toward opportunities, while maintaining current business. Analyze new and carry/over- and establishes product life cycles.
  • Stay current on industry trends and knowledge by attending select trade shows, retail store and account visits, market visits, partnership with consumer insights team, and connection with customers
  • Shared accountability with product creation team for data accuracy in product information systems.
  • Collaborate with legal team to protect brand integrity and drive product naming process.


  • Bachelor's degree or equivalent combination of education and experience
  • 4 - 6 years of related experience (retail, product line management, merchandising, product development & design)
  • Developing ability to analyze and translate trends and market information to inform category and product positioning, distill and prioritize business opportunities to make effective decisions
  • Good communicator with negotiation and influencing skills; awareness of the needs of different audiences
  • Ability to lead, manage and influence in a matrixed environment, with drive alignment between product, sales, and marketing
  • Good business acumen - continuously evaluates competitors and the marketplace to creatively capitalize on market opportunities
  • Developing understanding of merchandising and retail math
  • Strategic thinking capability; ability to see the big-picture and communicate an impactful vision
  • Problem solving ability
  • A self-starter who brings a level of passion, enthusiasm, and focus to their business and can guide partners with a positive and entrepreneurial approach
  • Experience designing and delivering compelling presentations for small and large audiences
  • Good verbal and written communication skills
  • Organizational skills with experience supporting in the management of complex projects, critical paths/timelines
  • Ability to manage multiple deadlines in a fast paced, changing environment
  • Exceptional attention to detail

Valid Through: 2019-10-17