Associate Media Director, Digital in New York, NY

$100K - $150K(Ladders Estimates)

Horizon Media Inc   •  

New York, NY 10001

Industry: Media

  •  

5 - 7 years

Posted 84 days ago

This job is no longer available.

The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans. The AMD effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives while balancing client, company, and team needs.

Ultimately, this role is responsible for creating and flawlessly executing a media plan that connects our clients to their consumer. Overseeing the progress of all projects, assist your team to make sure deadlines are met and making sure the work being produced is stellar.

Main Duties and Responsibilities

15%- Leads team in planning execution and innovation:


  • Lead and manage all strategic media planning activities associated with assigned account(s) – including display, mobile, and social activation
  • Optimize based on client objectives, and work with Internal brand team and channel teams to ensure all elements of success are utilized
  • Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
  • Oversee budget allocation process for media and fees across all digital media platforms – including display, mobile, and social; accurately project costs and anticipate the financial results of plan revisions

25%- Client and internal stakeholder manager and primary lead


  • Transfers knowledge, best practices, and HMI vision for buying approaches, analytics and tracking, day-to-day operational management, digital channel allocation, emerging opportunities and new partnerships
  • Manage the flow of client media-related needs; create solutions and resolve problems
  • Responsible for setting the frequency and consistency of touchpoints with respective mobile, social and programmatic media subject matter experts (working title, please forgive the obnoxiousness of it)

35%- Effectively managing team development and process


  • Act as a role model for Media Planning team
  • Explore areas for growth within the team across display, mobile, social and video
  • Conduct performance reviews for media planning team
  • Help develop planning objectives and strategies that coincide with the client's marketing direction
  • Coordinates with HMI Sr. Management and other ADs to share insight on pricing trends, research, campaign learnings, client and vendor relationships and process
  • Responsible for ensuring all integrated planning members adhere to mobile, social and programmatic media planning best practices and considerations
  • Management and morale building
  • Optimize people and resource management
  • Acting as a mentor and providing conduits for professional growth among the team
  • Recognizing and developing individual growth via Performance Coach

25%- Industry/client leadership and insights


  • Serves as an expert on digital marketing and buying practices and thought leader on emerging channels
  • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client's basic business issues

Supervisory Responsibilities

Supervises digital media planning team

Knowledge and Skills Required


  • BA/BS required
  • Minimum 5+ years of experience in interactive media, marketing, and team management that includes progressive responsibilities
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
  • Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
  • Solid understanding of interactive research tools such as comScore, @plan, and Nielsen OCR
  • Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
  • Proven record of success in leading full service digital accounts and teams
  • Strong written, presentation, analytical, quantitative, and verbal skills
  • Superior organizational, interpersonal, and managerial skills
  • Extensive knowledge of digital media landscape for branding campaigns
  • Ability to work in a dynamic, fast-pace environment


Valid Through: 2019-8-23