Associate Marketing Manager, Partnerships

Lyft   •  

Hoboken, NJ

Industry: Transportation Services

  •  

5 - 7 years

Posted 370 days ago

RESPONSIBILITIES

  • Local partnership development for a targeted set of high impact partners
  • Project management for a wide variety of marketing initiatives including grassroots marketing, referral programs, and advertising
  • Hyper-local marketing campaign development
  • Develop programs and tools to support expansion into new local markets
  • Track and maintain local budgets, ensuring internal processes are followed from purchase order to invoice payment
  • Generate local passenger and market insights

EXPERIENCE AND SKILLS

  • 4+ years of broad range marketing experience including partnership development, event planning, advertising and social media
  • Experience growing local partnerships
  • Master project-manager
  • Highly organized and detail oriented (but with the ability to think big picture)
  • Adept collaborator and communicator
  • Experience with grassroots marketing
  • Strong writing skills and the ability to write for business development, social media, and creative briefs
  • Entrepreneurial, can create new processes and tools
  • Analytical Skills -- can interpret data and make data-driven recommendations
  • Independent, needs little direction