Associate Manager, Customer Marketing

Bayer   •  

Chicago, IL

Industry: Business Services


5 - 7 years

Posted 300 days ago

This job is no longer available.

Your tasks and responsibilities


The primary responsibilities of this role, Associate Manager Customer Marketing, are to: 


  • Assist with development and execution of insights-driven,retailer orchannelspecific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to:
    • Bayer retailer or channel specific self-care programs and platforms;
    • Retailer-specific themed marketing events as part of their annual planning calendar;
    • Platforms supporting new item launches;
    • Retailer-specific promotions, such as, new store grand openings or seasonal events;
    • Other business building in-store or out-of-store programs that will help to deliver against retailer’s expectations as well as the Bayer sales team’s overall business plan;
  • Work collaboratively with Sales Strategy brand and category teams, Self Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to support the delivery of high quality, shopper marketing solutions to the market;
  • Support the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan;
  • Manage and track all projects to ensure artwork/materials are submitted within retailer/publisher lead times;
  • As appropriate, form a business-building relationship with the retailer marketing and insights key contacts;
  • Monitor, track, evaluate and communicate retailer execution of shopper programs and reports findings to customer marketing team or key stakeholders, as appropriate;
  • Support the consistent execution of requested Bayer brand messaging, equity statements and taglines;
  • Support flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams; appropriately collaborates with internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements;
  • Assist the customer marketing team in their efforts to support the customer selling team to meet annual sales and profit objectives;
  • Attend customer meetings, as appropriate.


Who you are


Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:




  • Education: Bachelor's Degree with a minimum of 6 years of progressive sales  (sales operations, sales analytics, etc) or marketing experience in the consumer packaged goods industry, or Masters Degree with 4 years of progressive sales (sales operations, sales analytics, etc) or marketing experience in the consumer packaged goods industry
  • This should include a minimum of one year of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals;
  • Financial acumen: Foundational financial management skills in order to assess shopper marketing and merchandising programs;
  • Industry expertise: Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and otherretailers;
  • Communication skills: Solid communication skills, able to develop clear and concise presentations;
  • Good listening skills to ensure customer needs are accurately captured;
  • Negotiation skills: Basic negotiating skills; developing problem solving mindset;
  • Interpersonal skills: Results driven, but able to work well within a team environment;
  • Self-starter and motivated to deliver against requested deadlines; organized, pays attention to detail; customer-focused; shows the ability to manage competing priorities effectively;
  • Technical skills: Solid computer literacy skills required, specifically MS Excel and PowerPoint; basic understanding of consumption data and applying insights into action needed;
  • Must have a Valid Driver’s license
  • Ability to travel as necessary or required.




  • MBA;
  • Limited experience in the application of marketing research information (IRI, Nielsen and Custom);
  • Customer analytics, direct selling and/or sales strategy experience.