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Associate Director, Strategy in New York, NY



$80K - $100K*


Marketing Research & Analysis


5 - 7 years

Job Description

The Associate Strategy Director is responsible for applying customer understanding to creative problems to generate brand building ideas with an emphasis on launch brands. This position is for pharmaceutical advertising targeting the professional medical community.

About the Job:

  • Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (brand positioning, competitive assessment analysis, customer insight generation, brand personality development, creative brief writing, and messaging strategy)
  • Partners with other Agency departments to ensure strategic thinking is incorporated in all aspects of the agency's work
  • Partners with other Agency departments to ensure customer insight is incorporated into advertising campaigns
  • Seeks out and gains knowledge of customer preferences and relationships to products and advertising
  • Participates in creation of effec
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Valid through: 2020-4-9

About McCann Worldgroup

The Campbell Mithun Tower is a 41-floor tower located on 9th Street and 3rd Avenue in Minneapolis, Minnesota. It is the fifth tallest building in Minneapolis. Building amenities include conference facilities, a fitness center, bike storage, underground parking, a deli, convenience store, hair salon, coffee shop, dry cleaners, and on-site management. Campbell Mithun Tower earned Gold-level certification through the Leadership in Energy & Environmental Design (LEED) program, which was developed by the United States Green Building Council (USGBC). The tower was first certified in 2009 then again in 2014.
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* Ladders Estimates