What you'll do:
As Associate Director of Search Marketing, you'll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities.
Day-to-day, your role includes:
· Serving as escalation point of contact for day-to-day clients
· Shaping and articulating the department and agency's view on customer segmentation, media strategy tactics and execution
· Managing the strategic components of an integrated SEM campaign, with other digital and offline media.
· Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
· Accountable for testing schedule, learning agenda, performance forecasts
· Drawing insights from progra
Valid through: 2020-3-4