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Associate Director, Search Marketing in Chicago, IL

Digitas North America

Chicago, IL 60601
6w ago



Marketing Research & Analysis


8 - 10 years

Job Description

What you'll do:

As Associate Director of Search Marketing, you'll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities.

Day-to-day, your role includes:

· Serving as escalation point of contact for day-to-day clients

· Shaping and articulating the department and agency's view on customer segmentation, media strategy tactics and execution

· Managing the strategic components of an integrated SEM campaign, with other digital and offline media.

· Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)

· Accountable for testing schedule, learning agenda, performance forecasts

· Drawing insights from progra

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Valid through: 2020-3-4

About Digitas North America

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