IPG MediaBrands

Associate Director, Programmatic

IPG MediaBrands$120K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in account management or business development roles
  • Demonstrated ability to build and cultivate business relationships
  • Expertise in managing and selecting vendors within marketing technologies
  • Substantial experience in designing and leading reporting dashboards
  • Knowledge of ad tech platforms such as DV360, Adwords, and social media advertising tools
  • Strong data analysis skills to drive decision-making
  • Effective team leader with a proven record in mentoring and coaching

Responsibilities

  • Lead the performance and development of multiple client accounts
  • Build and maintain relationships with clients' mid to senior level stakeholders
  • Oversee vendor selection processes and team engagement
  • Design and communicate reporting dashboards and presentations
  • Develop long-term data management solutions for clients
  • Manage and coach a team of managers and professionals
  • Adapt account strategies to address operational challenges

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flexible spending account
  • Life and disability insurance
  • Employee discount programs
  • Stock purchase programs
  • Paid family leave
Full Job Description
We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign. Responsibilities • Accountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing • Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager • Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection • Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting • Develops long-term solutions for clients including custom data management solutions and data solutions • Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team • Adapts account plans and priorities to address resource and operational challenges • Collaborates with partners/colleagues across functions and/or centers of excellence Required Skills and Experience • Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes • Experience building team leadership qualities and soft skills needed to manage up/down/laterally • Experience working with and approving vendor selections and scopes and expertise in vendor selection • Experience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns. • Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicated • Knowledge of technology or measurement ad tech solutions, including platforms • Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. • Intermediate to strong data analysis skills • Provides technical guidance to employees, colleagues and/or clients • A history of team management/mentorship and a comfort with internal/external-facing communication • Confident collaborating with others and creating environment to welcome others' ideas • Experience with Project / Account Management • Advanced communication skills; clear and succinct communication • KINESSO does not require candidates to have a college degree Desired Skills and Experience • Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions • Experience with managing existing business relationships, partnerships, and alliances internally and externally • Proven ability to assess and rank issues and tasks in order of importance for taking action • Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Salary Range $120,000-$130,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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