Associate Director, Insights & Analytics

Salary depends on experience
Posted on 06/28/18
8 - 10 years experience
Professional, Scientific & Technical Services
Salary depends on experience
Posted on 06/28/18

17593BR

Job Summary:
• Assoc. Director, Media Analytics is responsible for advising clients on all aspects of data measurement, data capture and research as it pertains to media
• The candidate will work closely with the Director, Insights & Analytics to manage a team of analysts as well as partner with Media planning team leads to measure media activities

Responsibilities:
• Work with Director to develop annual analytics plans tailored to each client’s business objectives
• Must be willing to roll up their sleeves to help team of junior analysts to execute against analytics plans and projects
• Serve as primary resource for clients’ media measurement and research needs including: reporting and insights, testing and optimization, attribution modeling, and media research
• Partner closely with media planning teams to meet all client deliverables as well as push new innovations forward
• Review current reporting processes and work with the Technology team to identify opportunities to improve efficiency through the use of technology and automation
• Recommend creative ways to present data and lead team to uncover actionable insights
• Consistently proposes and designs analysis and research projects on behalf of clients
• Act as thought leader in digital and direct trends and techniques
• Ensure quality, accuracy, and timeliness of measurement deliverables
• Help develop and implement measurement best practices and guidelines across the agency
• Maintain strong relationships with the advertising research community
• Some involvement in new business pitches
• Mentor and develop team of managers and analysts

Qualifications:
• 7+ years experience in a digital media or analytical role, 1-2 years leadership in managing analysts
• Strong client-facing experience
• Excellent management track record
• Must be a team player and have experience collaborating across cross-functional agency teams
• Needs to be willing to get their hands dirty and help with analysis and deliverables
• Exceptional presentation and facilitation skills
• Proven experience with translating media response data and survey results into actionable insights
• Proficiency with cross-media research and marketing mix modelling techniques
• Solid experience with latest media measurement practices, including attribution modelling, advertising research, cross-platform measurement, DMPs, dynamic creative testing
• Strong analytical skills including reporting, building dashboards, predictive modelling, and advanced analytics
• Must understand the technical side of advertising
• Fluency with core media tools (ad servers, syndicated and first party research), as well as leading industry vendors across online and offline media, social, website, audience targeting, DMPs, research, and attribution
• Strong experience with data manipulation and visualization tools including: SAS, SQL, Tableau, SPSS, R

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