Associate Director, HCP Marketing in San Carlos, CA



$80K - $100K*


Marketing Research & Analysis


5 - 7 years

Job Description

The Associate Director, HCP Marketing , will be responsible for the development and implementation of promotional strategies and tactics for the US launch of lifileucel, a cell therapy for metastatic melanoma, in partnership with US Sales, Commercial Operations, Medical, Regulatory Affairs, Legal and other cross-functional partners.

The ideal candidate is someone with specialty marketing experience, (preferably with experience in oncology and hospital channel marketing) with an entrepreneurial spirit looking for an opportunity to launch an innovative cell therapy in metastatic melanoma. The Associate Director, HCP, Marketing will report to the Senior Director, Marketing -- Melanoma.

Specific Responsibilities

  • Prioritize, develop and implement promotional disease education and commercial site readiness tactics that help establish the value of the product with healthcare professionals and contribute to achieving annual sales and share targets
  • Manage the
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Valid through: 2020-4-2

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