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Associate Director - HCP Campaign Marketer in Whippany, NJ



$100K - $150K*


Digital Marketing & Social Media


5 - 7 years

Job Description

The primary responsibilities of this role, Associate Director - HCP Campaign Marketer, are to:

  • Lead tactical planning and deployment across specialties for HCP disease education in digital and non-personal promotion;
  • Leverage analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs. Develop promotional effectiveness plans for HCP tracking and measurement;
  • Lead implementation within marketing team of Bayer campaign platforms;
  • Lead marketing planning for U.S. launch meeting;
  • Manage PRT process end to-end and be highly knowledgeable of guidelines for HCP promotion and disease education;
  • Manage agencies and production vendors;
  • Work closely with agencies to develop and deploy HCP facing communications plans;
  • Understand how to develop content strategies and lead the agency to successfully meeting key communications objectives;
  • Actively ma
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Valid through: 2020-5-14

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* Ladders Estimates