Under the direction of the Director of Enrollment Systems and Operations, the Associate Director, Enrollment Marketing Manager, contributes to the development of a strategic marketing communication plan, manages the execution of all components of the plan, and effectively leverages the capabilities of the CRM for delivery of communications to the appropriate audiences
In addition, this incumbent will develop messaging to various audiences including, but not limited to prospective students, parents, and school counselors. This role serves as the liaison to, and works collaboratively with, the strategic marketing team.
The Associate Director will be required to understand higher education and enrollment management), be a champion of service and communication excellence, be prepared to apply policies and protocols reflective of the University mission, and implement strategies in line with the Enrollment Management Office as well as the University's strategic plans.
Essential functions of this position include but are not limited to:
Bachelor's degree in a related field.
Minimum five years' demonstrated experience with strategic communications and marketing including strategy development and execution.
Minimum two years' experience with CRM systems (SLATE preferred) and know how to develop marketing analytics and reports and analysis for leadership decisions and advise on direction of projects and strategies.
Must possess understanding and knowledge of direct marketing and related strategies. Have proven ability to craft messages that inspire, engage, inform, influence and contribute to the success of enrollment goals.
Work under pressure, be a self-starter, comfortable to work autonomously but be very team oriented. Strong work ethic and willingness to go above and beyond.
Strong organization and project management skills.
Sense of humor and positive attitude a must.
Experience in higher education or a large, complex organization.
* At the University's discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the University, an equivalent combination of education and experience specifically preparing the candidate for success in the position.