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Associate Director/digital Strategy at The Richards Group in Dallas, TX

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compensation:

$100K — $150K *

specialty:

Digital Marketing & Social Media, Marketing Research & Analysis

experience:

5 - 7 years

Job Description

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Valid through: 12/21/2021

About The Richards Group

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country. Working with founder Stan Richards, there are 35 creative group heads.

In October of 2020, following racist comments about an advertising campaign idea made by the agency's founder, Stan Richards, the company lost two of its longtime clients, Motel 6 and Home Depot; other clients also decided to leave the firm, including Keurig Dr Pepper, the brewers of Shiner Bock beer and grocery chain H-E-B. Richards resigned from the firm soon thereafter.

Based in Dallas, Texas, The Richards Group reports annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows, and the Motel 6 campaign featuring Tom Bodett.

Major clients include or have included Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg. In 2014, a $10 million fundraising campaign was completed to rededicate the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations. The university released a statement after Richards' 2020 comments and resignation from the firm condemning the incident.
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Total Jobs:
9
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Total Experts:
6
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Average Pay:
$115,947
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Total value of jobs:
$11,015,000
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% Masters:
27%
Learn More About The Richards Group blue arrow
* Ladders Estimates
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