Associate Director, Digital Media Analytics

Laughlin Constable   •  

Chicago, IL

Industry: Professional, Scientific & Technical Services

  •  

8 - 10 years

Posted 27 days ago

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Accountable for building the craft of media analytics for the agency – working closely with the digital analytics team to integrate media performance into client-wide reporting
  • Work closely with the Media and Account teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals
  • Lead the development of custom performance reporting and analyses across multiple channels/clients – along with weekly programmatic pacing/insights reports
  • Architect solutions & provide optimization recommendations that drive results on client campaigns & objectives
  • Provide thought leadership and guidance in the development of client-facing presentations and results read-outs
  • Translate large scale data into human insights and stories which drive change in digital marketing strategy and tactics
  • Quickly understand multiple data sources and develop methodology for joining data that will add value
  • Oversee development of actionable dashboards for internal and external clients in Excel and Tableau


REQUIREMENTS

  • Must have 7+ years relevant Media or Analytics experience to be considered
  • Possesses understanding of digital planning and buying, with a focus on standard media metrics across multiple digital media channels – including Mobile, Video, Paid Social, Programmatic / Display and Paid Search
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Self-starter with entrepreneurial mindset
  • Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
  • Strong organizational skills, with the ability to aggregate information and data from multiple sources
  • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
  • Experience with media data sources (comScore, Milward Brown, Nielsen DAR/TAR/Brand Effects, MRI), third party ad serving platforms (Sizmek, DCM), web analytics (Omniture/Google Analytics), third-party validation (IAS, DoubleVerify), data visualization (Alight, Tableau), attribution solutions (Visual IQ, Adometry) and Paid Social Platforms (FB, Twitter, Snapchat, etc)
  • Knowledge of Programmatic DSPs (i.e. The Trade Desk, DBM, MediaMath) preferred
  • Understanding of relational databases and strong understanding of data processing
  • Expertise in SQL, manipulating large data tables and creating custom queries
  • Experience designing and measuring media- and audience-based tests in a variety of channels
  • CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.) desirable.