Associate Director, Digital And Social Media

University of Pennsylvania   •  

Philadelphia, PA

Industry: Education


Less than 5 years

Posted 30 days ago

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

The World’s First Business School

In 1881, American entrepreneur and industrialist Joseph Wharton established the world’s first collegiate school of business at the University of Pennsylvania.

Wharton’s pioneering vision was to produce graduates who would become ‘pillars of the state, whether in private or in public life.’ The Wharton School maintains a long tradition of educating visionary business leaders in academia, business, government, and not-for-profit organizations.

Today, Wharton has expanded the scope of this vision to become the most comprehensive source of business knowledge in the world – with over 225 faculty members, 95,000 alumni, 5,000 students across 10 academic departments, 20 research centers, and more than 9,000 executive education participants annually.


Within Wharton Executive Education’s Marketing & Communications team, the Associate Director, Digital and Social Media is responsible for overseeing strategic planning, creative needs, flowcharts, and budgets for all paid media ($2M+), including: social media, print, display, email, OOH, and radio. The AD serves as digital account lead of our media agency partner.

Media Management: Support the Director of Marketing by serving as account lead of media agency partnership, contributing to strategy, overseeing creative submissions, confirming media placements, and maintaining calendars, marketing plans and performance reports for all programmatic display and social media advertising. Work directly with media vendors for all traditional paid media, including: print, display, email, OOH, and radio. Research, negotiate, book, manage creative production, and execute all paid media buys. Manage and maintain channel plans, production calendars, and budgets for all paid media.

Social Media Management: Responsible for maintaining Wharton Executive Education’s social mediachannels (Facebook and LinkedIn), including: developing strategic content calendar, posting organic content, directing agency’s paid posts and audience targeting, identifying new opportunities to grow audiences and optimize messaging, and collaborating with the Wharton School’s social media team to extend reach via Twitter.

Marketing Planning: Support the Director of Marketing in the development of integrated media plans to promote prioritized open-enrollment programs, including new and soft programs. Work with media agency and media publishers to identify and test channels to reach our target audiences, while seeking to achieve the business goals of Open Enrollment, and in some instances, Custom.

Reporting: Responsible for assisting the Director of Marketing with on-going reporting needs, including marketing channel performance, program-specific campaign attribution, monthly lead volume, and paid campaign conversion analysis.

Additional Responsibilities as Directed by Supervisor: Associate Director will be required to support his/her supervisor with new and/or ad hoc projects. Marketing frequently takes on new projects or initiatives, alone or in collaboration with other divisions that require resources from the team. Examples may be eventsupport, systems migration, research, a cross-School effort, or inclusion on a task force, as well as to provide a stretch experience for the AD.


A Bachelor’s degree and 3-5 years of experience or equivalent combination of education and experience is required. 5+ years of experience is preferred. Candidates should have 3+ years of programmatic and traditional media management experience, 3+ years of paid and organic social media marketing experience, and a solid understanding of digital media execution and best practices. Experience with media planning, buying, and performance reporting is required. Agency management skills preferred.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.