$100K — $150K *
The Development Office at Newton-Wellesley Hospital (NWH) seeks an experienced, strategic, pro-active, results-oriented professional to serve as Associate Director, Development Communications. This role will report to the Managing Director of Communications and Operations and collaborate with a rapidly growing development team to create and execute a strategic communications plan.
The primary responsibilities will be to lead the overall marketing/communications strategy for the NWH fundraising program and create consistent messaging and branding across all development communications. The new hire will create and execute new communications for internal and external audiences; evaluate, track, and measure results of communications activities across the department; provide day-to-day management of the communications calendar; and drive cross-departmental collaboration on communications to ensure well-timed engagement with key audiences.
Regular responsibilities include:
• Develop and implement an effective communications program, in consultation with development staff leadership, geared toward Newton-Wellesley’s donors, prospective donors and volunteer leadership.
• Collaborate with hospital leadership, communications team, and development colleagues to coordinate all development communications – ensure messages and institutional priorities are reflected in communications and that institutional materials support development stakeholders.
• Ensure the integrity and consistency of messaging and branding, adhering to guidelines at the Mass General Brigham system and NWH affiliate level, and collaborating with marketing and communications colleagues at the system level and NWH communications office to create content and materials.
• Interact regularly with hospital leaders, physicians, nurses, and key staff to gather materials for communications including program descriptions and outcomes, patient stories, and overall hospital messaging.
• Write and produce high-priority, high-impact communications for the team including donor proposals, stewardship reports, case statements, acknowledgement letters and other correspondence, appeals, print publications, event collateral, e-communications, speaking remarks, and web and social media content.
• Review and approve all high-profile leadership and donor communications developed by the team. Serve as a team resource and expert on communications issues such as grammar, style and design, ensuring all content produced by the team aligns with the hospital’s overall fundraising strategy and is consistent with Mass General Brigham brand standards.
• Support project management for creative design and production of materials to support frontline fundraisers and philanthropic goals.
• Develop and maintain a fiscal year editorial calendar to drive comprehensive messaging by audience through integrated communication channels. Develop metrics based on best practices to track communications and measure results.
• In collaboration with the special events team, coordinate event messaging, programming, and strategy, and create event collateral, including but not limited to invitations, online presence, talking points, videos, and post-event communications.
• Support messaging and content for volunteer and committee programs.
• Maintain a robust inventory of written content and digital assets, including patient stories, program descriptions, photos, and videos.
• Manage relationships with outside vendors and consultants (writers, designers, printers, videographers, etc.) to ensure timely, accurate, and creative solutions to communications needs.
• Record and track consent for use of all materials, adhering to HIPAA and privacy guidelines.
• Drive NWH’s online giving and e-communications strategy, including email communications, website and giving pages, and social media strategy, in collaboration with hospital communications office.
• Assist in the development of stewardship deliverables for all levels of donors. Collaborate with the stewardship and donor relations team when appropriate on stewardship reports, acknowledgment letters, and other special stewardship projects related to donors managed by the team.
• Other duties and responsibilities as assigned.
Bachelor’s degree and 5-7 years demonstrated success in a marketing and communications role. Experience in a non-profit or healthcare environment preferred.
1. Excellent strategic thinking, planning, project management, and organizational skills.
2. Outstanding interpersonal skills, working well with a wide range of colleagues across geographies.
3. Passion for gaining insights and translating them into effective communications with associated action plans.
4. Hands-on experience building and executing on communication strategies that leverage multiple channels to achieve goals with measurable results.
5. Ability to provide a high level of customer service to patients, visitors, staff, and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving.
6. Well-organized self-starter able to work as a strong team player, as well as independently.
7. Commitment to diversity, equity, and inclusion in the workplace.
1. Excellent written communication skills, and computer literacy. Demonstrated track record of producing a variety of complex written pieces, including but not limited to print publications, donor appeals and proposals, and acknowledgements. Written samples should be included with the application.
2. Excellent verbal communication skills.
3. Strong computer knowledge and skills (Word, Excel, Blackbaud CRM, report writing, and a willingness to learn more.)
4. Experience with email marketing and basic sense of graphic and web design. Experience using WordPress, Adobe Create suite, and Constant Contact preferred but not required.
5. Excellent editing and proofreading skills.
6. Ability to quickly grasp and translate complicated subject matter. Experience with healthcare communications preferred.
Valid through: 7/1/2021