Associate Director, Corporate Marketing

Privia Health   •  

Arlington, VA

Industry: Healthcare


8 - 10 years

Posted 46 days ago

Overview of the Role:

The Associate Director, Corporate Marketing incorporates business strategy, marketing, planning, execution and optimization. S/he will be expected to think and act both strategically and tactically, will need to be a reliable collaborator and be able to communicate clearly and compellingly at all levels of the company.

Primary Job Duties:

  • Management
    • Manage corporate marketing team, including hiring, training, workloads, schedules and deadlines
    • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
    • Oversee operations of company website, design/creative direction, and content strategy
    • Work directly with project managers to accurately assign direction, expectations, and goals around expected outcomes/work product
    • A true team leader to set an example for a high-performing team
  • Strategy
    • Work alongside internal customers to set strategy on new initiatives
    • Own all corporate level projects and strategic partnerships impacting physician acquisition, physician retention, and upselling
    • Collaborate with internal customers (ie- sales, technology, new product development teams) to strategize and implement successful product/program launches
    • Develop materials and communication strategy to ensure consistent and effective communication of product/program benefits and proof points
    • Develop overarching team business cases, recommendations and strategic prioritization for current and new offerings and features with consideration of physician needs, business impact, competitive pressures, partner readiness and various other facets of a superior strategic plan
    • Work directly with Privia leadership to drive strategy
  • Creative/Content
    • Participate in the development of branding and corporate identity initiatives
    • Ensure the voice of the customer is reflected in all collateral and design decisions across markets
    • Ensure that product messaging rolls up to overarching brand value position and positioning
  • Digital
    • Create, oversee, and report on strategies to drive overall brand awareness, engagement and loyalty
    • Work with digital marketing manager to increase brand awareness online including; driving traffic to the digital websites in order to drive online sales conversions

Minimum Qualifications:

  • Bachelor’s degree from a four-year college or university in business, marketing or related field is a must; advanced degree a plus
  • At least 7-10 years of experience in marketing. Bonus points for Healthcare experience!
  • Team management experience
  • Understanding of performance marketing (search, display and social)
  • Powerful storyteller and communicator—takes the complex and makes it simple to understand in emails, marketing materials, presentations, templates, etc.
  • Proven analytical and quantitative skills
  • Ability to use hard data and metrics to back up assumptions and concepts
  • Must comply with HIPAA rules and regulations

Interpersonal Skills and Attributes:

  • Strong interpersonal and teamwork abilities
  • Strong project management skills and strengths in managing multiple projects/deadlines
  • Goal-oriented/High Performer
  • Ability to be flexible in a dynamic, high growth environment
  • Polished professional with a proven track record of taking ownership and driving results
  • Exceptional writing skills with the ability to quickly and concisely articulate product benefits to various customer segments

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.