$200K — $250K *
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
The Associate Director, Consumer Engagement is responsible for leading the transformation of our "go to market" plans for our Meals & Sauces and Beverage & Baby categories, within our USMB Division. To do this, the Associate Director will work with the VP, Integrated Marketing, and partner with key Integrated Marketing and Brand Marketing leaders to translate business needs into impactful content and integrated channel plans. This role requires a blend of analytical and intuitive skills, an understanding of marketing and consumer insights and an ability to influence and lead cross functional teams. S/he will lead the integrated communications planning process, from insights through measurable results, helping to shape how our Meals & Sauces and Beverage & Baby brands come to life with our consumers and our culture.
This role is critical in ensuring we are positioned to meet the current and future demand of consumers for a mix of brands within dynamic categories (brands include Prego, Pace, Plum, SpaghettiOs and V8). This Associate Director will need to be comfortable and experienced with all marketing communications channels and have a passion for building programs that connect with consumers and their lifestyles. As a part of the day-to-day, this role will integrate data and insights to deliver 'best in class' briefs to our agency/ies, to elevate our creative/content output and to inform the development of a fully integrated plan across paid, owned, shared and earned channels.
The Associate Director will be responsible for creating close, collaborative relationships with marketing channel generalists and specialists to drive change and create adoption of the recommended approach. S/he will also work closely with our agency teams to keep them informed on our latest consumer insights relative to Meals & Sauces and Beverage & Baby brands.
This role will be specifically responsible for having a constant pulse on consumers and culture, bringing fresh thinking and perspectives to how, where and when we can reach our current and future audiences. Measured outcomes will include consumer engagement, the efficiency and effectiveness of content and channels as well as business impact.
The 'best fit' candidate for this role will be intellectually curious and an excellent communicator. S/he must thrive working as a change agent and driving for better. This role will report into the VP, Integrated Marketing and will be a member of the Integrated Marketing team.
Principal Accountabilities – Meals & Sauces, Beverage & Baby categories
Job Specifications (Knowledge, skills and abilities normally required for competent performance in the job)
Minimal travel required 5-10%
Valid through: 4/9/2021