New York, NY
Industry: Professional, Scientific & Technical Services•
5 - 7 years
Posted 167 days ago
As a Associate Director, Communications Design (Media Planning) you are the orchestrator of the Communications Plan, and all its detail. Working with the Director, Communications Design, you oversee the translation of the idea approach into the detailed communications architecture and connected plan, the brand will take to market, tied to culture.
Your role is to curate every detail to create powerful experiences for your client’s brands in market, aligned to the strategy and idea. With strong expertise gained from 4+ years’ experience in an experience planning role (media, content, digital), you have a strong understanding of how communications work in today’s dynamic communications landscape. You think about how ideas work, and what the right vehicles and tactics are to make them spread. You are digitally savvy, and are able to use new technologies, platforms and approaches to give our ideas the right push to create cultural conversation.
As the Associate Director, Communications Design, you will help to manage the delivery of next generation plans. You will work with the Specialty Business Units, and creative partners to design the right tactics for the idea. You will work with strategic audience experts on the right high value audiences to meet the brief. You will work with growth analytics to guide the appropriate high level communications goals required to deliver the business outcomes. You will work with partnerships to identify and vet the short-list of the right channels and partners for the task, you help to make the strategic direction and idea a reality. With this knowledge to hand, you will work with your team to smartly develop the most effective, dynamic ecosystem and budget allocation recommendation to power the idea.
Tracking Code : 20150332