Associate Director, Commercial Analytics in San Mateo, CA

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Industry:

Pharmaceuticals & Biotech   •  

5 - 7 years

Posted 7 weeks ago

ssociate Director, Commercial Analytics

Essential Duties and Job Functions:

In this role, the Associate Director will be responsible for

Managing the tasks, activities, and people supporting one or more therapeutic areas (franchises). This role will have people management (up to 2 – 3) responsibilities and will contribute by managing projects of significant complexity requiring cross functional collaboration

Key functions of this role, include the following:


Strategic Planning & Analytics

Lead development of data-based insights to inform brand, franchise, and business unit strategy and execution.

Oversee, set agenda, and provide support and guidance to team in:

  • Collaborating with brand marketing leadership to establish an annual business analytics plan for each brand
  • Leveraging data and analytics to develop key insights to inform each brand's strategy through the BPOA (Brand Plan of Action) process
  • Conducting analytics projects to inform a range of business issues, including MD and patient segmentation, customer journey and treatment flow analytics, sampling strategy and analytics, etc.
  • Performance reporting and diagnostics, including design and implementation of HQ facing dashboards and reports
  • Evaluating potential new secondary data sources and analytics methodologies to continually elevate the impact of business analytics
  • Collaborating within the department to ensure business analytics context is integrated into Tactic Measurement and Marketing Mix work, to ensure business analytics insights are available to inform Forecasting, and to identify opportunities to integrate new capabilities from the AI/Predictive Analytics Lab

Stakeholder Management

Interacts with a broad range of internal customers ranging from VP, directors, field sales reps, marketing, and IT.

Daily interaction with marketing, field sales management, and commercial operations teams across several initiatives.

Establishes and maintains business relationships in key segments of the Commercial organization, and consistently demonstrating a thorough understanding of internal customers' business needs.

Viewed as a cross-functional subject matter expert, and sought for advice on decisions that can impact business operations.

Lead and conduct quarterly functional review with key VP, Senior Director, and stakeholders on business unit and domain area (Anti-viral, Cardio-pulmonary & Oncology, or Managed Markets) to share insights and analysis on relevant business, brand, and market issues

People Management

Management of projects, tasks, and activities of one or more direct reports (up to 3).

Coaching, mentoring, and career development of key individual contributors.

Management and relationship development with key stakeholder groups in Marketing and Sales.

Management of external consulting resources from a project delivery perspective.

Knowledge, Experience and Skills:

Strong analytics and people management skills. Minimum of 5-7 years' experience managing projects, initiatives, and, people, and initiatives.

MBA or Masters degree required. Preferred concentrations in one or more of healthcare, general management, analytics, and data sciences.

Pharmaceutical or consumer Insight experience highly desirable

Demonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or action

Strong business and marketing acumen and excellent communication and interpersonal skills; consultative background preferred

Demonstrated communication and teamwork skills; ability to gain consensus and act within a matrix team environment; Ability to work in a collaborative and influencing fashion that drives to business action

Proficiency in secondary data analysis with intimate knowledge of a variety of industry secondary data sources (e.g., IMS, WK, IPSOS)

Strong working knowledge of relevant software systems (e.g. MS Excel, Access, MS Word & PowerPoint, etc.) is required.

Knowledge of SQL, and/or other BI tools (Tableau, Microstrategy, etc.) or analytics tools (R, Alteryx, RapidMiner, etc.) is preferred.