Associate Director, Business Intelligence

ABOUT THE ROLE:

The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.

The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis for Personal Care - PW brands, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables.

YOUR IMPACT:

Primary responsibilities revolve around providing thought leadership with regards to clients' measurement strategies:

• Build and mentor a team of analysts (2-3 direct reports under)
• Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc)
• Manage internal (Mindshare) and external client relationships to guide the Business Intelligence engagements
• Lead performance measurement workstreams for business unit (along with Director) (ROI models, leading indicators, etc)
• Manage team and be expert in data governance, data quality, QA practices etc.
• Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc)
• Evaluate vendors, technologies and new advertising opportunities
• Mastery of proprietary Mindshare tools and systems (primarily econometric focused, data visualization, etc)
• Lead advanced analytic requests alongside modeling team, support strategic vision of client
• Manage relationships with clients
• Supervise creation and execution of campaign-specific measurement frameworks

YOUR QUALIFICATIONS:

• Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
• Minimum of 4 to 5 years' experience preferred
• Experience managing a team; experience in the CPG space
• Personal Wash/Skin Cleansing experience also preferred
• Strong analytic and problem-solving skills
• Excellent written, oral, and presentation communication abilities
• Ability to foster collaborative relationships with other cross-functional teams
• Ability to manage and prioritize competing projects and deliverables
• Experience with a variety of the following tools and platforms preferred:
  • Data Visualization - DOMO, Tableau
  • Web Analytics - Google Analytics, Adobe Analytics
  • AdServers - Sizmek
  • MMM, MTA, Agent-Based Modeling methodologies
  • Syndicated Measurement: Nielsen, comScore
  • Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
  • Familiarity with SQL, R, Python a PLUS

ABOUT MINDSHARE:

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we are 10,000 people working in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world. www.mindshareworld.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.