Associate Director, Analytics

IPG MediaBrands   •  

New York, NY

Industry: Business Services

  •  

8 - 10 years

Posted 299 days ago

This job is no longer available.

Position Summary

We are passionate about research and analytics.  We are resourceful and inventive.  We plan the work and work the plan (adapting along the way). We are experts in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation). We drive the development & use of audience investment decision tools. We are experts in measuring how audiences respond to media (Paid, Owned, Earned) and the optimization methods to make media & message work harder.  We drive the use of Response Analytics to make media investment decisions.

Essential Functions

  • Bridging the planning target to Audiences that we can buy/reach with media
  • Audience measurement within and across channels (incl. AMP for Planning)
  • Audience investment decision tools (e.g. Matrix R&F, Dimensions, Improve)
  • Media measurement vendor evaluation, contracting & budget management
  • Cross Channel Response Attribution Analytics & Media Plan Optimization (e.g. modeling, AMP for Effectiveness, ad effectiveness studies)
  • In Channel Response Attribution Analytics & Investment Plan Optimization (e.g. Multi-touch Attribution, TV STB database merges)
  • Matrix – Awareness & Econometrics Modules
  • Media effectiveness measurement vendor evaluation, contracting & budget management
  • Advanced Customer Segmentation
  • Instrument & Experiment design
  • Data Extraction, Transformation & Loading
  • Data Quality & Hygiene
  • Team and people management
  • New Business Development support

Qualifications

Education:

  • Bachelor's degree required
  • Concentration in analytic preferred

 Work Experience:

  • 7+ years in Media Analytics and Audience Research
  • Team management experience of 3+ people

Skills:

  • Analytic methods including: Time Series Regression w/ Cross Section, Customer Segmentation, Discriminant Analysis, Choice Models, Machine Learning
  • Using data sources such as: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, Comscore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
  • Using analytic software including: IMS Suite, Excel, RDBMS (e.g. SQL Server), Statistics Package (e.g. SPSS, SAS, eViews, R), Data Visualization (e.g. Tableau)
  • Consumer Research: Survey Design and fielding
  • Analysis: Deductive and inductive reasoning. Data planning & hypotheses specification
  • Communication: Logical writing, research paper and presentations. Discussion, debate & resolution.  Presentation to small & large groups
  • Project: Management, Documentation, Planning
  • Business Process: Management, Documentation, Planning & Re-engineering
  • People Management: Hiring, Motivating & Career Development
  • Team Management: Collaboration & Knowledge Sharing

Tracking Code : 20149659